A leading beer brand is staking its claim in the metaverse with a new immersive virtual storefront and promotion.
Corona is partnering with metaverse platform Obsess to launch the Corona Premier Virtual Clubhouse. The golf-themed immersive virtual experience allows customers age 21 and older to navigate the interactive environment to order Corona beer products via the Instacart and Drizly online delivery platforms, as well as through other local retailers.
In addition, customers of legal drinking age can enter sweepstakes for a chance to win a grand prize trip for four to the 2023 U.S. Open professional golf tournament in Los Angeles in June 2023, as well as instant win prizes consisting of golfing apparel and merchandise.
“Corona is excited to partner with Obsess to create virtual, immersive brand experiences to interact with our consumers in an engaging new way,” said Alex Schultz, VP, Brand Marketing, Corona. “We’re teeing off with the Corona Premier Virtual Clubhouse to connect with fans off the green, but we’ll be updating the Corona world all year long with new content, experiences and more. We know consumers are spending more and more time online, so this platform provides another touchpoint to meet them where they are.”
