The central London shopping hub is introducing a number of pop-ups and innovative product lines this spring cementing its position as the leading destination for beauty and fragrance in London.
The new launches and activations will give beauty lovers access to the most sought after and innovative products in cosmetics, fragrance and skincare, all housed within the neighbourhood.
For the first time, digitally native and Scotland-based cult beauty brand VIEVE will be opening its doors in Covent Garden, offering a range of skincare products carefully crafted by makeup expert and beloved beauty digital creator, Jamie Genevieve. Taking over 20 Floral Street from 23 March – 3 April, the boutique will give visitors the opportunity to experience the new MUSE collection, shop the wider product offering and receive a complimentary beauty consultation with a VIEVE makeup artist. VIEVE fans can also take home a limited-edition sweatshirt, exclusive to shoppers at the Covent Garden store.
Arriving at 2/3 James Street this Spring is skincare favourite, The Inkey List, renowned for its pioneering vision to make intelligent beauty accessible for all. The new boutique is inspired by the bespoke skincare range The Inkey List offers, and is brought to life through an immersive skincare journey for shoppers to experience as they move throughout the store as well as the opportunity to win prizes. Starting with the Hero Zone; Cleanse, visitors will have the option to take pictures and match up statements and questions which appeal to them with The Inkey List products. Visitors will then learn about the importance of hydrating skincare, treating and moisturising skin as well as wearing SPF. Bespoke skincare consultations will also be available via walk-in or pre-booked appointments, and guests will also be able to take part in a timed game to win Inkey prizes.
