Originally from Italy, the men’s brand offering high-end sportswear has just set up shop in the trendy Marais district, at 21 rue Sainte-Croix de la Bretonnerie (4th arrondissement), next door to Levi’s and Ba&sh.

Taking over from the American bohemian chic brand Anthroplogie, which closed shop in 2024, CP Company has gone to the essentials for its layout by favouring neutral tones, grey in particular, geometric lines and a certain minimalism concerning the products presented. Direct light is provided by the immense rectangular glass roof mixing glass and metal. The design of this 300sq m place was thought up by the architectural firm Andrea Caputo Studio.

Owned since 2015 by the Hong Kong company Tristate (also distributing Reebok and Nautica), the brand specialising in technical materials with a twist on the city will celebrate this opening with a dedicated event that will be organised during Paris Fashion Week, on 6 March.

Founded in 1971 under the leadership of Massimo Osti, the company, now run by his son Lorenzo, already has three other addresses in France, located in Lyon, Marseille and Cannes. Operating around fifteen stores under the brand name around the world, it plans to expand its network in the months and years to come with planned openings in Rome, Munich, Hamburg and Amsterdam.