Craveable Brands has purchased Chargrill Charlie’s, expanding its portfolio of chicken brands, which already include Red Rooster, Oporto, and Chicken Treat.
Chargrill Charlie’s Co-Owners, Maon Sher and Saul Sher, said the transaction – expected to be concluded at the end of next month – heralds a new chapter for the brand and the family in their reflection on their decision to sell the firm.
“This, together with our focus on the team which has seen some team members stay with us since the day we opened our first store – with some, even opening up their own franchisee stores – has helped us to stay ahead of industry trends and satisfy the customers we serve,” said Maon Sher, Chargrill Charlie’s Co-Owner.
The first priority, according to Karen Bozic, director and group CEO of Craveable Brands, will be to work with Chargrill Charlie’s franchise partners and the teams to continue offering consumers Chargrill Charlie’s service and food.
Craveable Brands was one of only 250 Australian firms, and the only one in the quick-service restaurant (QSR) market, to legally commit to the purpose of reconciliation through a reconciliation action plan (RAP) last year.
