Tiktok’s first family, the D’Amelios, known for their Hulu TV show and their 390 million followers on social networks, are launching their very first footwear pop-up at The Grove in Los Angeles.
The pop-up opened on Saturday, September 2, presenting a line of pink platform heels by the D’Amelio sisters. The month-long activation marks the brand’s very first brick-and-mortar location.
Fans will be able to try on and purchase the brand’s trendy styles, including its new fall collection. The space will provide an immersive experience with a variety of fun activities and giveaways over the course of the month, including appearances from the family, a meet & greet, and a special “Sole Signing” event.
Having collaborated with brands such as Valentino, Prada, Burberry, Puma and Morphe, the sister duo Dixie, 21 and Charli, 18, turned their attention to footwear last May with the launch their debut line.
The D’Amelio Footwear pop-up will be open until 26 September.
