The company has opened the second location of its new, luxe retail format called Diamonds & Pearls By David’s Bridal.
The concept was unveiled at its first store in Delray Beach in Florida back in May. It recently opened a second location, at Wayside, an open-air shopping centre in Wayside, Massachusetts. Locations for additional Diamonds & Pearls stores will be announced in 2026.
Diamonds & Pearls is designed to transform the traditional bridal experience into an elevated and personalised journey that bridges the gap between affordable luxury and high-end couture. The boutique-styled space has an intimate, refined atmosphere that blends the hospitality of a high-end bridal salon with cutting-edge technology, AI and content innovations.
Interactive touchscreens powered by Shopify POS brings David’s full inventory to life in-store, enabling real-time exploration of dresses, accessories and shoes.
The store offers an edited selection, including exclusive designer collections, with approximately one-third of the SKUs typically found in a David’s Bridal store. In addition to bridal fashions, the selection also covers mother-of-the-bride/groom and bridesmaid styles, jewellery, shoes and other accessories. It also offers in-house alterations.
“The response to our first Diamonds & Pearls store has been nothing short of extraordinary and we’re thrilled to bring this elevated experience to Burlington, said Kelly Cook, CEO of David’s Bridal. “This concept represents the future of bridal retail, where curated fashion meets innovation and every bride receives the individualised attention she deserves. Expanding Diamonds & Pearls into the greater Boston area allows us to continue redefining how brides discover and shop for their dream dress, blending the intimacy of a boutique with the scale and expertise only David’s can deliver.”
