Manchester Arndale is delighted to announce that fashion retailer Boohoo has opened its first Debenhams.com beauty store at the centre.
Boohoo who acquired Debenhams.com in January of this year, is to use the new store at Manchester Arndale to connect the online and physical retail worlds by using interactive screens, with real-time posting via social media platforms displayed immediately on them. The new store will be spread across two floors and cover a total area of 7,552 sq ft.
Debenhams.com hopes to create a destination that is fresh, modern, and unique space where customers can experience the latest in beauty. The store reflects the brand’s new vision within its finish, and materials used to create this space, taking inspiration from high-end beauty and fragrances brand, that will be housed within.
Scott Linard, Portfolio Director at M&G, said: “It is great news for Manchester Arndale that the Boohoo Group has chosen the centre as its first location for a Debenhams.com beauty store in the UK and we welcome it to the city. We have worked closely with Debenhams.com to realise this opportunity in just a matter of weeks and are extremely excited about how big a draw the new store is likely to be for our shoppers in the future. It is also a great boost more generally for bricks and mortar retail and demonstrates that there will continue to be a balance between online and in-person shopping.”
