The flagship store will help Decathlon expand its sales channels by working with JD.com to reach more Chinese consumers.
Decathlon is known as the world’s largest sporting goods retailer with over 1,647 stores in 59 countries and regions. It officially entered the Chinese market in 2003, opening its first offline store in Asia. JD’s strong customer base and big data analysis will assist Decathlon precisely target its potential consumers. At the same time, JD’s nationwide logistics network will greatly improve Decathlon’s distribution efficiency.
The new flagship store offers more than 80 kinds of sports-related products, covering a wide range of activities from hiking and climbing, swimming and running, to skiing and surfing, road cycling, equestrian and more.
A representative from JD’s Sports Business Unit, commented: “Based on Decathlon’s diversity of sport products and its complete supply chain advantages, both sides will enhance cooperation in bringing a unique sports shopping experience for JD’s consumers.”
