The business is joining forces with Al Hamra, the leading lifestyle developer and investment company Ras Al Khaimah to take on management of the Al Hamra Residences and Al Hamra Village Hotel.
The resorts will use the Steigenberger Residences and MAXX by Deutsche Hospitality brand names in the future. This expansion will enable Deutsche Hospitality to gain market entry to the Emirate of Ras Al Khaimah.
“The partnership with Al Hamra represents an important milestone in Deutsche Hospitality’s growth strategy in the Middle East,” said Marcus Bernhardt, CEO of Deutsche Hospitality. “The United Arab Emirates is a very attractive market, and the potential for our eight hotel brands is high. Collaboration with a strong local partner will enable us to leverage this potential in the best possible way.”
Benoy Kurien, Group CEO of Al Hamra, said: “As Ras Al Khaimah’s premier lifestyle developer and investment company, we are focused on enhancing the destination appeal of the Emirate and driving regional and global partnerships that create exceptional value for our customers and guests. Our strategy supports the vision of the leadership to enhance Ras Al Khaimah’s reputation as a regional tourism and investment hub. The expansion of Deutsche Hospitality in the Middle East through the management of our award-winning assets further highlights the growing global investor appeal of Ras Al Khaimah and the high returns that Al Hamra delivers through its existing income-generating assets.”
