The company has announced comprehensive enhancements to its loyalty program, H Rewards, providing more flexibility, benefits and personalization to over 200 million members.
Deutsche Hospitality has also introduced its partnership with Fritz Hansen, a leading Danish design company. The next-generation IntercityHotel brand is being revealed with an urban design, lively public space and unique food concepts. Meanwhile, the Scandinavian brand Zleep Hotels is centred on Danish design and the sensibility of simplicity.
“We are excited to provide the most comprehensive enhancements since the launch of our H Rewards program. It now provides our fast-growing community of 200 million members with more flexibility, quicker ways to earn points and digital touchpoints for a seamless guest journey,” says Oliver Bonke, Deutsche Hospitality’s CEO. “We have developed tremendous internal digital capability across H World, our ownership group, giving our customers intuitive digital solutions.”
The loyalty program and booking platform, H Rewards now accelerates the earning of points by rewarding online check-in and contactless arrival as well as direct bookings via the app or new website, hrewards.com.
Furthermore, members have the option to waive certain benefits by turning them into reward points; they can choose from more attractive member rates and special offers as well as new benefits per tier level such as free breakfast for gold members.
