The nation’s largest sporting goods retailer has agreed to acquire digitally native specialty outdoor retailer Moosejaw from Walmart. The cost of the deal, expected to close in March, was not revealed.
Walmart acquired Moosejaw in 2017 for approximately $51M as part of a move to attract younger and more upscale shoppers and expand its digital footprint. The retail giant went on to launch a curated online store for Moosejaw, which also operates about 12 brick-and-mortar locations in Arkansas, Colorado, Illinois, Kansas, Michigan and Missouri.
Dick’s said the Moosejaw acquisition will expand its outdoor portfolio – currently led by its new specialty retail concept Public Lands – and reaffirm its commitment to the long-term business opportunity in the growing multibillion-dollar outdoor category.
“We admire what Moosejaw has accomplished over the past 30 years as leaders in the outdoor industry and look forward to the opportunity to share insights and learn from one another,” said Todd Spaletto, President, Public Lands and Senior VP, Dick’s Sporting Goods. “We believe there’s potential to grow the Moosejaw business and provide compelling experiences and an expanded product assortment to its millions of loyal customers.”
