The luxury conglomerate LVMH has once again expressed its interest in the Latin American market, opening a second Dior store in Brazil.
The boutique stands out for being the very first in South America to include the men’s collections of the French house by Kim Jones. Situated on the ground floor of the Shops Jardins Shopping Center in São Paulo, the store spans 500sq m. In addition to men’s fashion lines, the Dior boutique also displays the Maria Grazia Chiuri women’s collections.
Both proposals are available in ready-to-wear, bags, small leather goods, exotic leathers, jewellery, footwear, accessories and sunglasses.
Prior to this opening, Dior landed in Western Mexico, opening a new establishment in Guadalajara. The store in store format has been installed within the luxury department store El Palacio de Hierro in Andares, where other LVMH brands including Fendi and Louis Vuitton are also present.
