Saudi’s global brand ambassador, Cristiano Ronaldo, has once again partnered with Saudi again, this time with a focus on its iconic destinations in a new video.
As the “I Came for Football, I Stayed for More!” icon himself says, he “came to Saudi chasing a new fire, a new challenge. But what I found here goes beyond the game”. This new video is all about discovering that incredible “more” – the moments and places that captivate even a global icon. From buzzing cityscapes that make you feel alive to ancient wonders where history comes alive, Cristiano has been exploring the destinations that make Saudi truly special. He came for the game, but he’s found a whole new world to love – and he’s inviting you to discover it too!
Whether you’re seeking coral-rich coastlines, sandstone heritage worlds, immersive cultural districts or skyline cities pulsing with international sports and entertainment, CR7 invites you to explore multiple worlds in one trip – each with a personality, rhythm and flavour of its own.
The locations are the Saudi Red Sea, AlUla, Jeddah, Riyadh and Diriyah as Saudi, the heart of Arabia, continues to build its reputation as a year-round destination.

