Igniting the city’s fitness momentum and in collaboration with Dubai Sports Council, Dubai Active, the Middle East’s leading health, fitness and wellness event, is set to transform Dubai Exhibition Centre, Expo City, into the region’s ultimate fitness playground for its ninth and most exciting edition.
In the lead-up to Dubai Fitness Challenge (DFC) and held in partnership with DFC, this three-day festival (24-26 October) will bring together 40,000 fitness enthusiasts for an unmissable weekend of back-to-back workouts, competitive challenges and community driven experiences – with opportunities to meet some of the world’s most renowned trainers and fitness icons.
Headlining this year’s programme are Kayla Itsines, the Australian trainer whose fitness programmes have transformed millions worldwide; Leana Deeb, the global voice for women empowerment and modest fashion and James Smith, bestselling author and one of the world’s most in demand personal coaches, who will host an exclusive masterclass as part of a separately ticketed event. They will be joined by Bradley Simmonds, known for his high intensity training and Diren Kartal, a UK-based performance coach blending mindset and movement.
More than 400 leading brands, including Neutonic, MyProtein, The Beemine Lab, Going All In and many more will take over 35,000sq m of interactive space displaying the latest innovations in apparel, nutrition, supplements, hydration, recovery and wellness tech. Visitors can also look forward to exclusive show-only giveaways and discounts across hundreds of participating brands.
Tom Reece, Marketing Director of IEG Middle East, said: “Dubai Active has grown into one of the region’s most anticipated fitness events and now in its ninth edition, the enthusiasm from the community only continues to grow. This event is more than just an exhibition – it’s a celebration of movement, health and connection. Whether you’re coming for the headliner workouts, to take on the HYROX 365 Challenge, or to discover the latest innovations from leading fitness brands, there truly is something for everyone at Dubai Active 2025.”
