Majid Al Futtaim, the leading retail, shopping mall, communities and leisure pioneer has opened the newly designed Dubai store for Italian luxury furniture maker Poltrona Frau.
The inauguration included some of the biggest names in design who were invited to experience the craftsmanship of Poltrona Frau firsthand, with a live demonstration by one of the brand’s skilled artisans, showcasing the manufacturing process of the iconic Chester Sofa.
The new 1,000sq m store in Jumeirah was designed by Poltrona Frau in partnership with Majid Al Futtaim Lifestyle and features a curated selection of historical and contemporary pieces such as the iconic Ouverture Sofa by Pierluigi Cerri and Souvenier D’Italie, the modern outdoor collection by Ludovica + Roberto Palomba, said the statement from Majid Al Futtaim.
On the store launch, Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, said: “As we celebrate the grand opening of Poltrona Frau in Dubai we are excited to offer our customers a rare glimpse into the world of Italian luxury furniture.”
