The company has opened its first cutting-edge Experience store in Scotland, with a launch last week in Glasgow.
Glasgow is the fourth Experience store launch of 2025, following openings in Merry Hill in the West Midlands, as well as Sheffield and Nottingham earlier this year. All four are part of EE’s £3M investment into brick-and-mortar retail this year as it continues to roll out the experiential format across the UK.
The Glasgow store has been designed to help customers test out the best smart tech, while also providing expert support from EE’s in-store Guides for those looking for help with their devices. It features Experience Zones themed around four key areas – Game, Work, Learn and Home – along with a Tech Home area showcasing the future of connected living.
Experience Zones include:
- Welcome Zone: A visually dynamic shopfront that offers a glimpse of the latest tech, product launches and in-store offers.
- Gaming Zone: A dedicated area for gamers to test the newest consoles and games, with expert guidance from EE Guides.
- Basecamp: A community hub where visitors can seek advice, browse tech solutions, or relax with a complimentary cup of coffee.
- Tech Live: A hands-on zone for testing the latest devices and receiving personalised recommendations.
Glasgow is also one of over 400 locations across the UK where families can book a 30-minute session with an EE Guide to receive personalised support and practical guidance on online safety. Developed in partnership with Internet Matters, this new service can also help with setting up a child’s first device, whether it’s new or a hand-me-down.
Asif Aziz, Retail Director at EE, commented: “Our goal is to create welcoming spaces where shoppers can explore, play and connect with technology, all while receiving expert guidance from our excellent EE Guides. As we bring our Experience store format to Scotland, we look forward to helping local communities discover how technology, when paired with the best network, can enhance their every day, while also helping families feel empowered to manage their children’s connected lives.
“I would encourage anyone to drop by and speak to our wonderful team in Glasgow about how to make the most of their connected tech – whether it’s upgrading to the latest handset or finding out the best parental controls available.”
