Tomorrow, EL&N is expanding into the grab-and-go market with Crumbs by EL&N, a new cookie-and-milk concept launching exclusively at St Pancras International on 28 November.
Crumbs by EL&N marks a strategic evolution for the globally recognised lifestyle café brand. The concept reinterprets the nostalgia of cookies and milk through the lens of taste, style and modern convenience, bringing EL&N’s distinctive aesthetic and craftsmanship to a new format.
Crumbs by EL&N combines best-in-class product with a strong visual identity, creating a high-impact format ready to enter a new category. Set within one of London’s busiest travel hubs, the first Crumbs site will serve oversized cookies baked fresh daily from gooey Chocolate Chunk to rich Pistachio Praline.
To complement the cookies, limited-edition flavoured milks will be available in 250ml cartons, each crafted to pair with the range. The offer blends indulgence with accessibility to create a memorable premium treat experience in a fast-paced travel environment.
Alexandra Miller, Founder at EL&N London, comments: “Crumbs by EL&N represents an exciting evolution for the brand. We’ve taken a simple, nostalgic idea and elevated it through our design sensibility and commitment to quality. This new format allows us to reach customers in high-footfall environments while maintaining everything people love about EL&N, the creativity, the flavour and the attention to detail. St Pancras is the perfect launch location for this next chapter.”
