Page 13 - RLI February 2019

Moving onto the project… store will be the flagship store for the city and form a core element
of the mall’s electronics’ retail offering.
The construction of Reem Mall is progressing smoothly, and recently
Other significant brands to have signed up include the likes of
passed 6.8 million man hours worked, with over 5,000 workers on
Carrefour, Majid Al Futtaim, Landmark Group, Dubai Holding Group
site every day in three shifts, working day and night. They are seeing
and Azadea Group to mention only a few.
significant progress on a daily basis, and the final floor is now in place.
The partnership with Majid Al Futtaim Ventures will deliver a fantastic
In terms of the key elements of the mall, it will offer two million
range of leisure and entertainment destinations to Reem Mall and
square feet of world class leasable area. This will comprise of 450
through this collaboration the scheme will host the next generation
local and international stores including 100 food and beverage
of concepts from award-winning VOX Cinemas, including the large
outlets and a diverse portfolio of edutainment and entertainment
format MAX screens, fine dining Theatre by Rhodes and the children
anchors when it is expected to open in October 2020.
focused VOX Kids. For the first time, VOX Cinemas will be fused with
In addition, Reem Mall will also house the region’s largest indoor Magic Planet, the region’s largest network of family entertainment
snow-play park, a 125,000 sq ft indoor amusement space, offering centres, to create an all-new leisure environment.
unique entertainment for the entire family including sledging,
The vision of Reem Mall is to be the first fully digitally enabled mall
zorbing and luge. It’s the only indoor snow and play park in the world
in the world and be at the forefront of digital innovation in the retail
where it actually snows!
industry. They are doing this through a forward-looking strategy
Burrows believes there are three key drivers for Reem Mall’s success that involves the emergence of digital products and technologies,
– location at the heart of the city, world class offer and smart helping them embrace customer needs and proactively producing
innovative sustainable space. innovative solutions in these dynamic times.
Reem Mall sits at the heart of new Abu Dhabi. With an investment
exceeding $1.2 billion, it will become the ultimate retail, leisure and
entertainment destination whilst enhancing the capital’s position as an
international tourism hub in line with the UAE Vision 2021 and Abu Dhabi
Economic Vision 2030. Just off the main island, it is within easy reach of
the main city population of 1.7 million future customers– so no need to
drive miles out of their way. “Reem Island is set to be home to more than
200,000 residents as the master plan takes shape. To put that in context,
that is nearly double the Dubai Marina’s mature population, thankfully
with many more roads and seven bridges, with two new high speed
access roads. This will become the key district in new Abu Dhabi and
Reem Mall will become the heart of this new community,” says Burrows.
The most recent partner to join the amazing retail line up is Sharaf
DG, who will open their largest store in the capital at Reem Mall. This