Page 4 - RLI February 2019

who’s who in retail

MEETS

SHAY

SEGEV

President & CeO Of UHi COsmetiCs

Q. What are your key objectives over the next 12 months? Q. Can a leader be transformational and authentic, and who is
A. As the President of UHi Cosmetics which manufactures and distributes your favourite example of such a leader?
several globally recognised brands, (Adore Cosmetics, Kristals, Cocoage, A. Actually, a leader must be transformational and authentic in order to keep
& techture Beauty to name a few) with another three projects in the ahead of a dynamic market. take elon musk for example, he is the epitome
pipeline for 2019, i feel that the key objectives for this upcoming year of both of those qualities. His ideas and principles are what drive his mission
will be to overcome the reduction of foot traffic from brick and mortar to transform the world as we know it.
locations versus the increase of popularity towards e-commerce shopping
by finding innovative ways to stay ahead of this ever-changing digital world Q. What do you make of social media and its prominent rise in
we live in. importance over the last few years?
A. it is no secret that social media has replaced the past generation of marketing
Q. What impact, if any, did the recession have on the business that was distributed through tV commercials, print magazines, billboard signs,
over the last few years? street ads, etc. We have found that digital marketing has proven to be more
A. fortunately, there was not much impact upon our business during precise in determining a highly-targeted audience which results in a greater
the past few years as we have properly equipped our efforts in digital rOi that is easily trackable in order to analyse and modify as necessary.
marketing to ensure our brand awareness throughout the competitive
beauty industry. We look forward to new challenges as they help us Q. What would you consider to be your career highlights?
improve our structure as a business and grow stronger during more A. i would have to say that it would be our continued growth and stability
difficult times. with an unwavering business model in the retail industry while much bigger
brands have unfortunately been disappearing due to lack of adaptation.
Q. What three key leadership skills do you feel are the most
important in the current retail climate? Q. How are you feeling about the 12 months ahead?
A. Creativity & innovation: it is imperative in the industry we work in A. in 2019, we are excited to present a new venture which consists of
to stay ahead of the market. We’ve recently partnered with successful a licensing deal that grants us the rights to the famous 20’s pin-up model
manufacturers in south Korea, which has proven to be known for name: “Bettie Page.” We will be incorporating this name with a new color
developing the most innovative and distinguished upcoming trends to stay cosmetics line to add to our umbrella of successful brands. this will be a
ahead of the industry. truly new experience for us as color-cosmetics will be an addition to the
Awareness: A strong leader should also have a keen eye on the business company’s manufacturing capabilities. We have also invested big capital in
process to learn which ideas are effective and which less so. in a sense, developing and manufacturing medical (fdA cleared – 510K) beauty devices,
leadership depends on the ability to observe and to learn. if different which have shown to have an increasing demand within the beauty industry.
components are not performing as well as they should, a leader should this new brand, techture Beautytm (techturebeauty.com) specialises in the
have the ability to figure out why and address the issue accordingly. Led light, ems and sonic technologies. furthermore, we will be conducting
relationship Building: it is a leader’s role to encourage healthy working a “facelift” for the redesign of our exterior packaging for our Adore brand.
relationships between team members, clients, producers, other managers
and the community at large. networking and relationships are the Q. Do you have any words of warning for the industry?
foundational pieces to a prosperous business. A. the beauty industry is quite oversaturated, but that doesn’t mean that
there isn’t room to succeed. if i were to wield any warning it would be to
Q. As a leader, when making key strategic decisions, what stay alert and be sensitive to the market movements. don’t wait too long in
proportion of the decision do you feel is fact-based and what order to decide if the movements have an impact or not, it might be too late
proportion is instinctual? and costly to correct a delay.
A. Key strategic decisions are based upon creativity and instinct. As
long as our creative ideas can be put into action, this is how i find the Q. Any final thoughts or anything else you would like to add?
right balance between fact-based and instinctual conclusions. Of course, A. my best advice as a leader is to stay focused with unrelenting tunnel vision upon
there must be well-calculated facts incorporated into each evaluation any goal you set forth. One thing i always recommend is to invest in your existing
but the balanced combination of both is what provides me with my skillset instead of trying to be prosperous by pursuing miscellaneous ventures. the
continued success. key to success is to stick with what you know and be the best at that.

04 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2019