Page 52 - RLI April 2019
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ADRID                                        IAMI
                                                                                                                                          Madrid  is  the  capital  of  Spain,  a  dynamic   With  broad  appeal  and  a  growing  local
                                                                                                                                          and  open  city  and  the  country’s  largest   population,  Miami  is  a  target  for  many  luxury
                                                                                                                               Mretail  market.  The  city  draws  on  a  large   Mdesigners  including  newly  opened  Christian
                                                                                                                               consumer base which is amongst the most affluent in the   Louboutin, Yves Saint Laurent, and Van Cleef & Arpels within the
                                                                                                                               country.  Madrid  is  the  country’s  central  hub  of  transport   Miami Design District. Drawn to the luxury retail experience,
                                                                                                                               and  communication  networks,  attracting  high  volumes  of   night life and food scene, Miami sees an influx of tourism both
                                                                                                                               business travellers, while the city’s beautiful architecture and   domestically and from Latin America, Europe and Canada.
                                                                                                                               vibrant culture is a magnet for tourists.    High Street
                                                                                                                               High Street                                    Lincoln Road is the foremost prime urban corridor in Miami
                                                                                                                                 Demand  for  high  quality  space  remains  strong  as   boasting  over  10  million  visitors  annually.  Mass  marketed
                                                                                                                               international  brands  and  established  national  retailers   retailers  of  all  price  ranges  seek  and  maintain  locations  on
                                                                                                                               continue to open stores. Vacancy remains limited on Madrid’s   the  famed  road,  capturing  the  attention  of  domestic  and
                                                                                                                               prime pitches as a result. Preciados is Madrid’s prime high   international tourists. This tourist corridor is an ideal location
                                                                                                                               street. As the city’s most famous retail location, it attracts the   for retail flagships as demonstrated by Nike which opened its
                                                                                                                               highest footfall and commands the highest rents.  three-story flagship in January 2017.
                                                                                                                               Shopping Centres                             Shopping Centres
                                                                                                                                 Madrid’s most important shopping centres include Parquesur,   Like  so  much  of  Miami,  shopping  centres  are  seeing
                                                                                                                               Madrid  Xanadú,  Plenilunio,  La Vaguada  and  La  Gavia.  After   tremendous  growth,  construction  and  redevelopment.  Bal
                                                                                                                               the opening of Gran Plaza 2 in 2012, there has been limited   Harbor Shops, the epitome of luxury shopping centres, recently
        LONDON                                                 MADRID                                                          development  activity  with  the  exception  of  the  openings  of   had expansion plans approved, allowing them to build on their
                                                                                                                               Sambil Outlet and Plaza Río 2 in 2017. A number of new retail   already stellar list of tenant names, including recently entered 1.3
                                                                                                                               assets are being developed. The Canalejas project opening in   Phillip Lim, Pinko, and Lafayette 148. Brickell City Center opened
                                                                                                                               Puerta del Sol will host a 5-star hotel and a retail luxury arcade   in 2016 and continues to open stores progressively with the
                                ONDON                                        OS ANGELES                                        and several other projects on the city outskirts, like X-Madrid.  recently opened Italian themed food hall La Centrale and the
                                London is one of the most attractive locations for   Known  for  its  perfect  weather,  palm  trees,  and                                  first Cinemax Theater, CMX, in the US.
                                international retailers globally, with the West End   as  the  entertainment  capital  of  the  world,  Los
                         Lmarket the epitome of resilient retailing. Despite   LAngeles has all of the ingredients for a top notch
                         uncertainty following the vote to leave the European Union   retail market. Tourists from around the world are drawn to
                         in 2016, the city continues to be a magnet for new brands,   the city for its excellent shopping options at multiple prime
                         thanks  to  its  unique  blend  of  market  size,  maturity,  high   urban corridors and top tier malls, its natural beauty, and of                                                                        MIAMI
                         degree of transparency and strong sales performance.  course the chance to spot a celebrity.
                         High Street                                  High Street
                           London’s core main shopping streets, Oxford Street, Bond   In terms of luxury shopping, second only to Upper Fifth
                         Street, Regent Street and Covent Garden, collectively form   Avenue in New York is LA’s Rodeo Drive, which commands
                         the largest concentration of retail in Europe. International   some of the highest rents in the nation. A Rodeo address
                         retailers are increasingly spreading out from the city’s core   has  long  been  key  to  luxury  brands’  marketing  strategies
                         streets and targeting other successful established locations   with retailers like Chanel, Louis Vuitton, and David Yurman
                         like Carnaby Street, Soho, Covent Garden and Seven Dials   as long-time residents.
                         as well as new and evolving areas such as Shoreditch and   Shopping Centres
                         Hackney. Retailers are attracted to the strength of consumer   Los Angeles  has  the  largest  supply  of  shopping  centre
                         demand, and the eclectic and dynamic nature of these places.  space of any city in the country while managing to maintain
                         Shopping Centres                             low  vacancies.  Los Angeles  malls  for  the  most  part  have
                           London’s two Westfield shopping centres have both become   remained  successful  by  embracing  the  outdoor  lifestyle
                         established premier shopping destinations. Westfield Stratford   centre  like  Caruso’s The  Grove  and The  Americana,  or
                         opened in 2011 next to the Olympic site, spearheading the   renovating  properties  to  improve  tenant  mixes  and  add
                         regeneration of the area and is now the largest urban shopping   experiential retail. Most notably, the Westfield Century City
                         centre  in  Europe. Westfield  London  opened  in  2008  and  is   finished a $1bn renovation in the fall of 2017 that includes
                         distinguished by its mix of fashion and luxury retailers in ‘The   the first West Coast Eataly, notable new retailers Cole Haan
                         Village’. Looking forward, there is a healthy retail development   and  Bonobos,  an  Equinox,  and  entertainment  vendors
                         pipeline  including  the  transformation  of  the  iconic  Battersea   including a luxury AMC Theater.
                         Power Station and the Brent Cross Shopping Centre extension,



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