Page 22 - RLI September 2019

Unconditional Altınyıldız Classics is a brand that offers a modern touch to the clothing of men for

Satisfaction today, and its concepts are developed for every day, every scenario and everybody.
In this interview, RLI spends some time with company CEO Enis Habif to find out

more about this fast-growing brand.

uilt on two main values, Altınyıldız Classics is a brand In accordance with its growth plan, and the idea of being in communication, we need to “We plan to reach 25 international
that has a long-standing history of using superior fabric the right place at the right time, areas that Altınyıldız Classics be flawless in social media and
quality and design, and possessing an elegance that has (AC&Co.) are interested in reaching are North Africa, the express the brand in the best stores by end of year with
Bbeen built through years of high-level craftsmanship. Balkans, Turkic Republics and Europe. way possible,” explains Habif. new locations in Uzbekistan,
Currently operating close to 200 stores at home and abroad, Continuing to give high importance to innovative products, the A Boyner group company,
the company also has points of sale in department stores such company has created its own mark in the industry with its unique its unconditional customer Kazakhstan, Ukraine, Algeria,
as Boyner and YKM along with its own e-commerce platform. products such as ‘non-iron shirts and trousers’, dirt proof and satisfaction and perfect customer Germany and Israel.”
“Presently we have 185 stores in Turkey and 12 active stores unstainable ‘nano suits’ and ‘trousers 360’ that can stretch to every experience principles are the two
across Romania, Azerbaijan, Kazakhstan, Kyrgyzstan, Uzbekistan, direction. In the remainder of the year Habif says that there will most important values to Altınyıldız Classics. Other important
Iraq and Cyprus,” says Altınyıldız Classics CEO Enis Habif. “We plan be many more of these innovative products landing in the market. USP’s for the brand are its rich and varied collections that are
to reach 25 international stores by end of year with new locations So with international expansion in mind, how has Habif created with modern designs and presented to the consumers
in Uzbekistan, Kazakhstan, Ukraine, Algeria, Germany and Israel.” found that the brand’s offer translates across borders, both at a reasonable price.
In the last year, the business has joined together with famous culturally and in terms of consumer wants and needs? The ethos of the company is to constantly be aware of
Turkish actor Burak Özçivit who now represents the brand in “The vision of the brand is to make quality products accessible the changing needs of its customers and to design and offer
multiple countries. This partnership has marked an upturn in for our customers at an affordable price. Domestically and products and services that add value to its customers’ lives
prestige and recognition, with a sizable increase in the number abroad, we develop our products in accordance with the that make them different with our fashionable vision, flexible
of young customers who shop and follow the company. needs and expectations of customers and when determining structure and pioneering and innovative products.
Recent key store openings include Istanbul Eminönü in our prices, we consider the purchasing power of the consumer So what lies ahead and what does Habif perceive to be
Istanbul, Turkey and in Tashkent, the capital of Uzbekistan. A in present conditions, the competitors and economic data.” the greatest challenge facing the company?
315sq m store in Afi Cotroceni mall in Bucharest, the capital Habif believes that social media is now a communication “As competition gradually increases, we will continue
of Romania and a store in Germany’s Frankfurt Skyline Plaza, channel like TV, radio and outdoor advertising that has existed to propose reasonably priced offers to our customers
which has seen the company make an entrance to Western in the sector for a long time. As a retail brand, Altınyıldız without sacrificing our quality by enriching our progressive
Europe, are important stores for the brand. Classics sees its social media pages as a kind of store window and innovative collection even further. In the meanwhile,
“In the rest of this year we envisage rapid growth abroad, like the display windows in its stores. by being rapidly integrated in digitalising and multi-channel
digitalisation, omni-channel and constructing the most “The pictures we post are there to show the product in retailing, we will eliminate the boundaries of stock, service
suitable customer experience that is in-line with this period the best possible way and to generate within our customers and experience. The greatest challenge here is to bring these
of changing retail. Also, we aim to reach 50 stores abroad by a desire to buy. We put a lot of work into the planning innovations together with the consumer at the right time
the end of 2020 and 100 stores in 2022,” states Habif. and advertising we release over social media, as like every and place,” Habif concludes.
ac&co. store Burak Özçivit
Bucharest, romania

20 RETAIL & LEISURE INTERNATIONAL SEPTEMBER 2019