Page 34 - RLI September 2019

EVENT PREVIEW | MAPIC LEISURE DAY

All To Play For

For the first time ever, Reed MIDEM, organisers behind events including MAPIC
and MIPIM is set to launch a new sister event designed to accelerate the integration
of leisure in lifestyle destinations. The inaugural MAPIC Leisure Day which will take

place on 12 November at Hôtel Martinez in Cannes, France.

he first MAPIC Leisure Day will take place before Concepts, Screen-Based Entertainment Concept and IP-Based
the main MAPIC event and bring together leisure Entertainment Concepts, as well as a total of six Learning
operators, brand owners, leisure suppliers, retailers, Sessions with themes ranging from Becoming a Destination:
T urban planners, cities, architects and property Shopping Mall Repositioning with Entertaining Experiences to
players to co-create new sustainable business models in order Food & Leisure: The Winning Combination.
to build the lifestyle destinations of tomorrow. Key people participating at the very first MAPIC Leisure Day
The one day event aims to demonstrate that the ability to include Andrew Darrow, Executive Director, Board of Directors
incorporate experiences is fundamental not only for retail spaces, at Saudi Entertainment Ventures, Winston Fisher, CEO of AREA
but for urban places as well. It will feature 500 participants, 200 15 – Fisher Brothers, Helen Barnish, Managing Director of
leisure operators and suppliers, six key learning sessions, four Entertaining Retail and Clifford Warner, Chairman of Mycotoo.
panels and expert insights and Andreas Veilstrup Andersen, In addition to the stand-alone leisure event, the MAPIC
Executive Vice President at Tivoli Gardens & former President event itself will have an extensive leisure component, offering
and CEO, Liseberg Group as the keynote speaker as he shares his a series of leisure talks and workshops and an exclusive leisure
vision on the crucial role entertainment plays in city attractiveness. zone. This further highlights the importance of leisure and
Nathalie Depetro, Director of MAPIC, commented: “As retailtainment, which offer new opportunities and diversified
the digital revolution has caused consumer behaviours to new revenues in an industry where changes in consumer
transform, customers are now craving experiences, conviviality, behaviour and declining footfall has taken its toll on pure
socialisation, education and new discoveries. Supporting physical retail players. As traditional anchor tenants require
prosperous leisure time will be a challenge for the entire less space, leisure can be used to fill the surplus square
industry, as cities and districts have to become better places to footage, while offering customers something which cannot
live. We are committed to embracing this change, which is why be replicated online. It also provides other benefits such as
this new event is being launched at this specific time.” increased dwell time, increasing repeat visits, widening a
This first edition of the event will consist of a full dedicated centre’s catchment area and differentiation from competitors.
day integrating networking with a jam-packed conference For more information about both events please visit:
programme, with key topics including Emerging Leisure www.mapic.com/leisure

34 RETAIL & LEISURE INTERNATIONAL OCTOBER 2019