Page 57 - RLI September 2019

EVENT PREVIEW | MAPIC

Retail Remixed

Reflecting the ever-evolving retail market, the 25th edition of MAPIC will

have an increased focus on the transforming power of retail destinations, from
shopping spaces to places offering real experiences including food and beverage,

leisure, art, culture, entertainment, wellbeing and fashion.

rganised by Reed MIDEM, the International This crucial question, and the themes and issues it
Retail Property Market will be held in raises, will be the key focus for MAPIC 2019.
Cannes from 13 to 15 November. This year Many new and returning features will be a part of MAPIC
Owill also feature a dedicated Leisure Day on this year, these include the Retailers Club, an exclusive range
the day before MAPIC begins; another effort to capture of services 100 per cent tailor-made to match retailers’ needs
a major trend in the market. During three days, retailers, from iconic to emerging brands, from fashion to leisure concepts
brands, e-tailers, shopping destinations, cities, urban to stimulate diversity, exchange and create unique lifestyle
planners, leisure operators, people services providers destinations. Being a part of this will allow retailers to enjoy a
and hotels come together to build the best places to live, premium and relaxed dedicated space to meet their peers, give
play and shop. them the opportunity to take advantage of the dedicated space
Nathalie Depetro, Director of MAPIC, said: “We are to invite guests to a quieter working environment and they can
experiencing a seismic shift in retail, where the very definition benefit from all the advantages toe lounge can offer and enjoy
of the word is being reinvented. As the world’s leading retail breakfast or buffet lunch, snacks and beverages all day long.
real estate event, we are excited to provide a platform for For the first time ever there will be a dedicated MAPIC
exploring what the new rules of retail are together with key Leisure Day that will take place the day before the main MAPIC
players from the industry all over the world.” event kicks off, for more information on this please see page 34.
This year’s edition of MAPIC will focus on the evolution The third edition of the MAPIC Outlet Summit will also
of retail spaces and places under the theme Retail Remixed: take place the day before MAPIC on Tuesday 12 November.
Rethinking Spaces and Places. This will then be broken down This exclusive platform and closed-door event that is
into three main tracks – Reloading the Retail Mix, Blending dedicated to the outlet industry will feature an industry
Use for Lifestyle Destinations and Shopping the World. overview before a selection of workshops and panel sessions.
These avenues will make for a bustling conference The Multi-Unit Franchise Summit also returns on
programme that will feature over 250 retail experts Wednesday 13 November, which is an event dedicated to
from companies including Ducasse Paris, VIA Outlets, franchise partners focusing on international expansion. This
Altarea-Cogedim, MSC Cruises, Galeries Lafayette, Ivanhoe exclusive Summit will offer premium content and high-level
Cambridge, Multi, Neinver, Saguez & Partners and Time networking to think about the best models to re-invest in
Out Market. the retail real estate industry.
The leading international retail real estate event for “As evolving consumer needs lead the industry to
key property players to build the ultimate retail and leisure re-imagine the future of shopping destinations, retail real
mix in order to become a complete lifestyle destination, estate spaces are becoming more vibrant and mixed. At
MAPIC 2019, which is taking place at the Palais des MAPIC we are committed to creating lifestyle destinations
Festivals, will see 60+ conference sessions and talks and be in tune with new ways of helping players to create their
home to 8,500 participants from 80 countries and feature new retail mix,” explains Depetro.
750 exhibitors, 1,300 investors and 2,000 retailers.
People in 2019 live in a different age of blended
consumption, where people live, shop, eat, drink, work,
meet and spend time in many different places at different
times with different people. This transformation impacts on
the relationship between physical space, online, customer
behaviour and, crucially, the customer experience.
New retail and leisure names have appeared and become
part of the redefinition of retailing. Their emergence have
paved the way for new models, perspectives and attitudes
that complement F&B outlets, pop-up stores, leisure offers,
new-generation cinemas, wellness facilities, people services
and live-entertainment spaces that are now mixed all
together. Resisted for decades, mixed-use has emerged as
the new norm for modern development and regeneration.
How can property owners build & reshape lifestyle
destinations to suit the changing face of retail?

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