Page 18 - RLI November 2019

asia news inbrief

HUAWEI, THE cHINESE SMARTPHONE MAKER BOOKSTORE AND cAFE BLEND

OPENS FLAGSHIP STORE IN SHENZHEN WITH A LIBRARY NEW BURBERRY STORE OPENS
British fashion house Burberry in Thailand
has opened a new store in Bangkok. The new
Huawei has opened its flagship store in Shenzhen The new Yue Library in Hangzhou by Chinese venue, which features a fresh interior concept
where it sits in the Chinese city’s MixC World firm Beijing Fenghemuchen Space Design has by designer Riccardo Tisci, is located at Central
shopping mall which has been touted as being a been featured on Designboom as a “shared Embassy Mall. The new store has opened with
place where “fashion, technology, and liberal art” space integrating systematic, diversified, and the brand’s AW19 collection ‘Tempest’ inspired
meld. Spanning 1,300sq m, the three-storey store upgraded lifestyles of reading, coffee, and by British culture and weather.
has been in the works since 2017 and is manned by cultural interaction”.
120 consultants. The 10-metre-high space is conceived as a
The Shenzhen store boasts full 5G coverage and reading-themed living space and cafe, divided GEOX OPENS A NEW X STORE
is equipped with Huawei’s Intelligent Environmental into horizontal layers forming natural wood Italian shoe brand Geox has opened an
Control System, which runs on the vendor’s HiLink platforms for activities. The design firm X Store concept in Singapore with a new
technology to automatically adjust the brightness, partnered with Beijing Capital Land in an outlet in Paragon. The concept fuses various
temperature, and humidity within the retail site. exploration of Hangzhou’s culture to best design elements under one roof designed to
Huawei added that the store was built with serve local citizens in designing the new convey Italian quality, contemporary design,
environmentally friendly and recyclable materials. library space. sustainability and digital technology.
For example, its ceilings and walls used felt made of The Yue Library offers reading and
recyclable plastic parts, while tables used nanoboard book borrowing as well as a bookstore,
that are touted to last more than 10 years. literature and arts salon, movie concerts and STEVE MADDEN ADDS A UNIT
music festivals. Following success in Singapore, Steve Madden,
JAPANESE RETAILER SETIA cITY PHASE 2 IS has opened its first store in Malaysia in
partnership with retail group Valiram. The store
UNIQLO DEBUTS IN INDIA 70 PER cENT LEASED PUMA OPENS FIRST INTERAcTIVE marks the label’s second boutique launched by
RETAIL STORE IN INDIA Vailram. The 1,410sq ft store features the new
Fall 2019 collection.
Japanese lifewear retail brand Uniqlo has made its debut in the Indian Setia City Mall’s phase 2 expansion will make it the largest mall in
market with its first store at Ambience Mall in Gurugram, Haryana. Shah Alam upon completion by the second half of next year. Global sportswear brand PUMA, the largest Ganguly, Managing Director, PUMA India
The store sprawls over 35,000sq ft on three floors and the unit The mall, a joint venture between S P Setia and Lendlease sportswear brand in India launched its explained. “Globally, in 2016, India was LOUIS VUITTON ADDS A UNIT
was followed by two more stores in DLF Avenue, Saket and DLF Development, has taken in more than $119.6 million investment entirely redesigned, interactive retail store the eighth largest market for PUMA and Louis Vuitton in Thailand has unveiled a new
CyberHub. The first ever lifewear collection by Uniqlo comprises to add an additional 450,000sq ft to the property, taking it to 1.2 in India recently. by 2020 it will be the fifth largest. We are store in Phuket, its first store outside the capital
autumn and winter wear for males, females and kids. The line-up has million square feet. The redevelopment has already secured 70 The sportswear major’s first interactive growing at 20-25 per cent YoY,” he added. city of Bangkok. Located in Central Phuket mall,
global silhouettes and are created using different techniques such as per cent tenancy, according to Lendlease Development (Malaysia) store’s facade mimics the sole patterns of its In addition to offering the largest selection the new boutique features unique interiors as
Heattech, AIRism, Ultra Light Down, Ultra Stretch Jeans and more. Head of Retail Mitch Wilson. He added that footfall to the mall is iconic suede sneakers. The store focuses on of merchandise available at any PUMA store the brand wants to embrace local elements and
The brand also collaborated with designer Rina Singh for its special expected to increase by 30 per cent when complete. bringing technology, sports and experiential in the country, the interactive store features yet keep its international spirit. The interior
‘Kurta Collection’, which consists of tunics, dresses, pants and stoles “Being located in the 4000-acre flagship township of the Setia retail under one roof. Located in Bengaluru’s tried and tested experiential elements from design reflects the brand’s codes.
in colours like earthy combination of charcoal, indigo, mustard and Group, the mall is poised for steady growth as more residents move Indiranagar, the store has digitally connected the recently launched PUMA store at Fifth
red. The store also has a UT (Uniqlo t-shirt) corner that comprises into the township, which upon completion will be home to possibly offerings, innovative customer engagement Avenue in New York City. MAGNUM LAUNcHES IN INDIA
personalised t-shirts with various prints. 200,000 people,” says S P Setia Executive VP Datuk Tan Hon Lim. zones and an in-house customisation studio. Some of the key highlights of the store Magnum has launched its first two pop-
“We believe that experience is the includes an F1 Simulator, highlighting the up stores in India, offering customers Make
biggest proposition for offline retail as much success of PUMA’s Motorsport category Your Own Magnum experience. The stores
as convenience is key to online retail. That’s in India, PUMA x YOU, the customisation have opened at Phoenix Market City malls in
precisely the reason for launching a first- studio allows customers to personalise Mumbai and Chennai. Customers can now
of-its-kind PUMA store in India. We plan PUMA footwear, apparel and accessories design and assemble their own ice creams with
to open similar interactive retail stores in using embroidery and print, choosing from their favourite flavours and toppings.
Delhi and Mumbai in due course,” Abhishek 100 quirky designs.

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