Page 51 - RLI November 2019

TECHNOLOGY PROFILE | ART SOFTWARE GROUP

Creating Cutting

Edge Solutions

ART Software Group is dedicated to producing software

that achieves the goals of its clients building long-lasting
relationships that benefit both client and company. RETAil AdvAnTAGE iS in USE AT

Here, RLI speaks with Gareth Jordan, Director to WEmblEy PARk WhERE ThEy hAvE
SEEn SUPERb yEAR On yEAR SUccESS
discuss what the company can offer potential customers And iT iS nOW OnE OF lOndOn’S

and what lies ahead. PREmiER dESTinATiOnS.

n acronym for Applied Relational Technology, the The company is currently in the middle of rolling-out Retail “The key purpose of Retail Advantage is to deliver
mission of ART Software Group from the start has Advantage, its retail destination intelligence platform across an intelligent view of performance for individual retail
always been to deliver practical connection through the breadth of Wembley Park. “We have been working with destinations or across a wider portfolio of sites. We bring
A technology. The company is a trusted name not Realm and Quintain since the launch of London Designer data together to make it accessible in different tools across
only for transforming ideas into reality but also in nurturing the Outlet, the UK capital’s first fashion and lifestyle outlet and the business for a variety of users, from investors and asset
future of its software and the businesses of its clients through now our analytics tools will be applied across the new 85- managers to site management teams and store staff.”
dedicated support and ongoing product evolution. acre neighbourhood, which will offer 8.8 million square feet In terms of what this software means for the industry, it
“As the digital landscape has evolved, it’s important to foster of mixed-use development including over 500,000sq ft of offers the ability to truly connect the dots, speed up processes
human skill and imagination – a kind of art,” explains Gareth retail and leisure space,” explains Jordan. and harvest the knowledge available from all of that data.
Jordan, Director at ART Software Group. “In terms of retail The Retail Advantage system is now used in the So what does Jordan feel makes the company stand out
and leisure environments we have been working closely with majority of outlet shopping destinations in the UK, and from the crowd and what can you offer your clients?
retail and asset management professionals for 20 years to is expanding to become the preferred solution for more “We are always trying new things, always innovating
deliver innovations that genuinely address industry problems.” sites in Europe. and using technology to give our clients flexibility and new
Through its history and experience, the company ART Software Group offers its clients consultancy with a experiences. ART’s focus is on helping our business partners
understands what information yields value, who needs it and focus on Analytics and Systems Integration. Their expertise win through successful digital transformation. The key thing
where a different approach will deliver results. lies in assisting companies to understand more of their about our tools is they are intuitive but also easily adapted
The past 12 months have been good for the business. business and activities through better access to data with and tailored. Each business often has a different approach
There has been a growing appetite to explore different tools to get the best from that information. With its market and needs; therefore we work closely with our clients to get
business metrics through software tools, overcoming pain- leading retail-destination intelligence platform for example, them to where they need to be.”
points and quickly getting live and accurate information to they help clients gain sharper visibility on the performance Jordan believes that the effects of social media and
key people, this is what ART Software Group does best. and trajectory of retail and leisure assets. promotional campaigns on the performance of different
components in retail destinations are always changing, saying “We are always trying
that you can look at analytics on how many clicks, likes or
impressions but it becomes far more useful when you can new things, always
see a discernible impact on people coming to a site and what innovating and using
they do when they get there.
ART is not a business that sells a product and then walks technology to give our
away. Its business approach is to work closely with its clients clients flexibility and
to not only deliver their initial data-rich environment, but
then continue to provide insight and new reporting as their new experiences”
needs evolve. The team is driven by innovation and new
technological capabilities, which in turn means the client gets
the full benefit of this. Jordan says an example of this is Retail
Advantage and that it is a very different product to what it
was four or five years ago. It is continually evolving and they
are always developing new ways to further understand the
contributors to performance.
“The industry focuses a lot on the connected consumer,
but neglects the importance of the connected store. What
we need to do is create a community of brands and F&B
working together in a virtual environment – a safe space to
democratise data,” concludes Jordan.
www.artsoftwaregroup.com