Page 61 - RLI November 2019

EUROSHOP 2020

Making the Future Happen

uroShop is the world’s largest trade fair for retail market. It also created the necessary environment for
retail investment requirements. Future-oriented synergies between different dimensions that have already
and dynamic as the industry itself, the trade fair begun merging, such as store design with upmarket store
E presents itself in eight fascinating retail dimensions decorations and ground-breaking technologies.
with all the trends and topics that are moving the future. The seven dimensions were Retail Marketing, Expo & Event
The 2020 edition will take place at the Messe Dusseldorf Marketing, Retail Technology, Lighting, Visual Merchadising, Shop
on the 16-20 February and is set to be the international Fitting & Store Design and Refrigeration & Energy Management.
hotspot for the retail industry and the place to be to learn With its new eighth dimension – Food Service Equipment -
about innovation, new trends in the industry and all the latest EuroShop 2020 is creating a stage for trends and developments
creative ideas. in catering and hospitality as a part of retail environments.
The retail world in which we live today is changing faster In 2020, EuroShop will be opening its doors for the
than ever before and EuroShop is a key powerhouse driving twentieth time. Back in June 1966 nobody in Düsseldorf
the future of retail. This kind of dynamic demands a matching suspected that they were witnessing a historic event. Today,
level of communication. more than 50 years and 19 EuroShop events later, the retail
EuroShop enjoyed great success for many years with its world knows exactly how significant that date was: the launch
differentiation according to the four sectors of EuroConcept, of the world’s biggest and most successful retail trade fair.
EuroSales, EuroExpo and EuroCIS. But in the run-up to The first EuroShop took place from 11 to 15 June on
EuroShop 2017, the EuroShop Team decided to change the Messe Düsseldorf exhibition grounds. There were 331
course and adapt the structure of the trade fair to the exhibiting companies, including 55 from outside Germany.
trending dynamics of the retail industry. The net exhibition space was 17,193sq m. A total of 28,762
In 2017, the original four sectors developed into seven trade visitors marvelled at presentations on topics like “The
experience dimensions. This restructuring allowed for modern drugstore”, “Frozen foods – the merchandise of the
much better focusing of offerings tailored to specific future” or “Today’s textile selling techniques”.
visitor communities, a more flexible framework to operate EuroShop 2020 invites you to one of the most exciting
in, and plenty of scope for presenting forward-looking dates on the calendar, when the world’s biggest and most
developments and innovative products to the wider global prestigious retail trade fairs takes place in Germany.

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