Page 68 - RLI November 2019

MAPIC INSIGHT

Retail Remixed: Iand e-tailers, brands and shopping destinations, urban Larsen, VP, International Acquisitions, Equinox heading up the
t’s that time of year again as anyone who is ‘anyone’
How are Co-working, Co-living and Cultural Changes Are
in retail heads to the South of France to spend three
Redefining Retail as a Service? session.
days, from 13th-15th November, mixing with retailers
Customer service is key to making physical shopping
planners and leisure operators, hospitality providers and
worth the customers’ while, and traditional brands need to
Rethinking hotels, managers and marketeers to reflect, discuss and be increasingly imaginative in order to offer a five-star in-
debate the ever-evolving retail market.
store service. This theme will be addressed in the conference
session Iconic Places & ‘Love Brand’ Strategies: How to Create
The driving force behind MAPIC 2019 is the evolution
Emotions & Passion between Customers, Brands & Places with
of retail spaces and places under the overarching theme
of ‘Retail Remixed: Rethinking Spaces and Places’, with an
Cécile Pujade, Associate Director Retail & International, Saguez
Spaces & Places increased focus on the new retail mix and retail destinations & Partners; João Cepeda, President & Creative Director, Time
transforming into lifestyle places.
Out Market; Myf Ryan, CMO Europe and Group Director of
Brand and Strategic Marketing, Unibail-Rodamco-Westfield
But what can the 8,500 participants expect this year?
and Morgane Scoarnec, Leasing Director, Europa City.
Well, one major development is the introduction of this
dedicated sister event, on 12th November, focusing purely
Tourism is an economic catalyst for the retail industry: it
on the integration of Leisure in lifestyle destinations. The
and airports, and even brand villages. At MAPIC we will be
digital revolution caused consumer behaviours to change fuels visits to tourist cities and transit areas such as stations
completely, with customers now craving experiences, exploring how the tourism industry benefits retail and what
conviviality, socialisation, education and new discoveries. The kinds of partnerships these two worlds can encourage. This
Leisure Day, a full-day event, will show that the ability to topic will be driving discussions in a dedicated session called
design and add-in experience is fundamental not only for From Outlet Centres to Tourism Destinations, which will
On the eve of the 25th annual MAPIC retail and leisure retail spaces, but for urban places as well. bring together Reginald Otten, Country Manager France &
At MAPIC we recognise that supporting prosperous Morocco, Easyjet; Aureliano Cicala, General Manager Service
event, Nathalie Depetro, Director of MAPIC, reflects leisure time will be a challenge for the entire industry, as cities Provider Unit, MSC Cruises, and Joan Jove, Managing Director
and districts have to become better places to live. But, we Southern Europe, McArthurGlen. This will take place during
on what the next year holds and sheds light on why the are committed to embracing and leading this change, which the Outlet Summit the day before MAPIC on 12th November.
And finally, we cannot ignore the ever-evolving world
time is right to launch the first ever global leisure event is why this new event is being launched at this specific time. of social, with society fascinated by all things virtual. A wide
Key topics of the day will include Emerging Leisure Concepts,
the day before MAPIC. Screen-Based Entertainment Concepts, as well as a total of variety of human activities involved in co-existing are now
six Learning Sessions with themes ranging from Becoming a being incorporated into the shopping experience. At this
Destination: Shopping Mall Repositioning with Entertaining exciting turning point, MAPIC will be staging some of the
Experiences to Food & Leisure, the Winning Combination. most innovative experiments in international retail property,
In addition, we are excited to announce, Andreas Veilstrup with retail spaces once again engaging with one of their
Andersen, Executive Vice President of Tivoli Gardens, will be fundamentals, namely the creation of social links.
delivering a keynote speech entitled The Notion of Change As you can see, it will be an event brimming with lively
which will explore how leisure and entertainment plays a debate, fascinating insights and game-changing discourse. We
crucial role in the attractiveness of cities. are looking forward to welcoming everyone to MAPIC 2019 in
But that’s not all that attendees can look forward to Cannes and working together to rethink Retail Spaces & Places.
during the jam-packed conference programme. The Retail
Remixed theme will also allow the following avenues to be
explored: Reloading the Retail Mix, Blending Use for Lifestyle
Destinations and Shopping the World.
Retail is experiencing a seismic shift, where the very
definition of the word is being reinvented. As the world’s leading
retail real estate event, we are excited to provide a platform
for exploring what the new rules of retail are together with
key players from the industry all over the world, including retail
experts from companies including Ducasse Paris, VIA Outlets,
Altarea, MSC Cruises, EuroFund, Galeries Lafayette, Ivanhoe
Cambridge, Multi, Neinver, Saguez & Partners and Time Out.
A hot topic for discussion and one that we imagine will
be making the rounds throughout the conference will be
the debate about the changes in mobility when it comes to
retail, which has often led to the demand to have work, play
and living all in one place, creating ‘urban villages’.
Another topic we expect to hear discussed will be the
so-called channel agnosticism as lines between physical
and online commerce get increasingly blurred. Online sales
continue to see double-digit growth and global sales are
expected to reach €100bn (£90.9bn) this year.
MAPIC attendees will also be able to further explore
how concepts like co-working and co-living, alongside
behavioural changes, are redefining retail with Guillaume
Sadoux, Partner - Head of Development, ADG Group, Jaimie
Hodari, CEO and Co-Founder of Industrious and Danielle

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