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streamlined escalators guide shoppers as they move from The Regal Cinemas will be the theatre company’s only location
the waterfront up to the outlet centre. Stores on site include in the North Hollywood area, according to the developer. It
Banana Republic, Brooks Brothers, Columbia Sporting will be moving in just down the street from the Regency Valley
Goods, Gap Factory, H&M, Jockey, Nike Factory, Old Navy Plaza 6 and Cinemark North Hollywood, and not far from the
and more. Additional retailers, including Nordstrom Rack, Laemmle Noho 7 in the arts district area. The 24 Hour Fitness
American Eagle Outfitters, Crocs and more opened their will also be near some other gyms, including Golds Gym on
stores throughout the spring and summer. Work is still being the Valley Plaza side of the shopping area.
completed on a 40,000sq ft food and beverage deck that is Headquartered in New York, Seritage Growth Properties
scheduled to open with dozens of food concepts -- including is developing The Esplanade at Aventura which is due
MRKTPL, Staten Island’s first artisanal food hall -- in the fall. to open in the spring of next year in Aventura, Florida.
One of the biggest projects in the world, which has also The first phase of the scheme will feature the ground-up
undergone several delays, is the American Dream project in development of 215,000sq ft of experiential retail, unique
East Rutherford, New Jersey by developer Triple Five Group. entertainment and fine dining in a luxurious open-air setting.
The scheme will provide a mix of entertainment and retailing Esplanade at Aventura is a transformational project that
in the heart of the New York metropolitan area. The project provides an unparalleled open-air destination for domestic
is accessible both by more than 21 million residents and by and international retail, dining and entertainment concepts.
the 55 million domestic and international tourists that visit This thoughtfully designed project will provide retailers and
the area every year. American Dream combines retail, dining, restaurants a setting to fully display their latest experiential
entertainment and visitor attractions on a large scale. The oriented brands in a high street environment, with activated
retail component comprises over 450 retail, food and specialty outdoor space and an abundance of patio and rooftop
shops with anchors including Saks Fifth Avenue and Lord & gathering areas. Once completed, this modern physical
Taylor. Nearby are leisure attractions including North America’s environment will house a diverse mix of leading domestic
largest fully-enclosed indoor DreamWorks Water Park, an and international retailers and restaurants, many of which will
indoor Nickelodeon Universe Theme Park and a 16-storey be new to the South Florida market, creating a world-class
Big Snow indoor ski & snow park. The leisure element of the attraction for residents and visitors from around the world.
project also includes a 1,500-seat live performing-arts theatre Intended as a first-of-its kind, L&L Holding Company, in
an 87m-tall observation wheel; luxury movie theatres by partnership with Maefield Development, Fortress Investment
Cinemex; a 6,500sq m Sea Life aquarium & Lego discovery Group and the Nederlander Organisation, is creating a full-
centre; NHL-size ice rink; and an 18-hole miniature golf building promotional platform in Times Square, New York.
course. The centre also features The Collections – a 42,615sq TSX Broadway will comprise 51,096sq m, 46-storey tower
m luxury and fashion area and The Dining Terrace, which which includes an outdoor stage suspended nine metres high.
comprises 15 full-service restaurants. The mall is currently set The project includes the largest (177 metres tall) and most
to open in stages, the first part opened last month, with the technologically advanced signage and lighting package available
retail section set to follow next year. as well as 11 floors of retail/experiential space, and a 669-
A 24-Hour Fitness gym, Regal Cinemas theatre and an Old room luxury hotel. The Palace Theatre will be elevated nine
Navy apparel shop will be among the major tenants moving metres before undergoing a $50M (€45.5M) renovation and
into the former Laurel Plaza shopping centre site as part modernisation. TSX Broadway was conceived as the way to
of the NoHo West project now under construction in Los connect with customers in the digital age. With fully-integrated
Angeles, the developer Merlone Geier Partners said recently. retail, entertainment, hospitality, and food and beverage
The announced gym, theatre and clothing retailer tenants will offerings, TSX Broadway provides the venue for a range of
be among the 50 to 60 commercial tenants of the 570,000sq experiences, performances and interaction in the world’s most
ft NoHo West project that is due to open in spring next year. visible location. The project is due to open in 2022.
THE ESPLANAdE AT AVENTurA TSx brOAdwAy
Florida, uS New york, uS
developer: Seritage Growth Properties developers:
L&L Holding Company,
Maefield development,
Fortress Investment Group
and Nederlander Organisation
86 rETAIL & LEISurE INTErNATIONAL NOVEMBER 2019 SEPTEMBER 2019 rETAIL & LEISurE INTErNATIONAL 57