Page 61 - RLI December 2019 - January 2020

LIBERTY OF LONDON BERGDORF GOODmAN
SPECIAL FEATURE | CHRISTMAS WINDOWS London, UK New York, US

FORTNUm & mASON FENWICK
London, UK Newcastle, UK

Lighting Up igs in blankets, Christmas pudding, the Coca-

Cola advert, the façade of Saks Fifth Avenue…
the idea of Christmas can be triggered for
The Holidays Here, RLI takes a look at some iconic store fronts as they
P people by many different things or memories.

look to create the ultimate viewing window for customers
during the Christmas season.
This year Fortnum & Mason pulled out all the stops
before revealing the heritage brand’s artisanal preparations
ahead of the big day. Little cats in red tail coats patter
The Christmas period is always one of the most important for retailers across the away with pipes, gold wheels and traditional machinery,
producing everything needed for a royally festive feast; yule
globe, especially in these unique times for the retail sector. But it is not all about the logs, champagne, mince pies and more.
Drawing on the joyous concept of gift-giving and the
bottom line, it can also be about the joy, wonderment and enjoyment retailers can offer wonder of a childhood Christmas, this year Harrods’

customers as they do their annual present buying. The Kingdom of Christmas windows feature an array
of festive animals, beautiful gift boxes, and spectacularly
snowy settings, making it one of the stand out windows
this year.
Created in partnership with the Roald Dahl Story
Company, Fenwick have unveiled its Charlie and the
Chocolate Factory-themed Christmas windows which mACY’S
were months in the making with every detail of the New York, US
windows planned and designed to ensure the most
beautiful, magical and unique experience for all those
who visit. SAKS FIFTH AVENUE
Saks Fifth Avenue has once again created a fascinating New York, US
display as it teamed up with Disney for its holiday display.
The luxury department store in New York City pulled
out all the stops with a ten-storey show, 50-man choir
and even a song from Frozen 2 star Idina Menzel.
The holiday windows at Bergdorf Goodman have once
again created windows of high fantasy, dramatic surprises,
extraordinary fashion and compelling storytelling with the
theme “Bergdorf GoodTimes”. With production spanning
nearly a year from conception to completion, the windows
invite all who view them to join in the fun of playful
diversions and nostalgic games.
The first major department store to unveil its holiday
windows was Macy’s Herald Square in the Big Apple. The
launch coincided with fireworks, holiday music and a visit
from the Macy’s Santaland elves. The six windows follow
Santa Girl on her journey to inspire everyone to be more
like Santa Claus. The display will be on show until the
HARRODS 2nd of January.
London, UK
DECEMBER 2019 / JANUARY 2020 RETAIL & LEISURE INTERNATIONAL 61