Page 14 - February 2020

middle east news inbrief

DUBAI RETAIL GIANT MAJID AL FUTTAIM HAS MELLOW MOROCCO DEBUTS IN

OPENED THE ‘FUTURE OF ENTERTAINMENT’ EGYPT THROUGH BRG HOLDING CE LA VI OPENS UP IN DUBAI
Exclusive restaurant Ce La Vi has opened its
first Middle East restaurant in Dubai and the
Majid Al Futtaim and Dreamscape Immersive, the Baraka Retail Group (BRG Holding) has venue in Address Skyview Hotel offers stunning
location-based VR entertainment company backed by debuted Mellow, which is the latest addition 360-degree views over Dubai. The venue is split
inbrief
some of Hollywood’s heaviest hitters, have opened to BRG Fashion profile and offering in Mall between a contemporary Asian restaurant, sky
Dreamscape’s first first international venture in Dubai. of Egypt. bar, chic club lounge and the dramatic infinity
Following the publicly lauded opening of Dreamscape’s Mellow, operating regionally under the pool deck.
first two locations in Los Angeles and Dallas, its first name Marwa, has a network of over 80
location outside of the US opened at Mall of the Emirates stores in Morocco, Tunisia, Algeria, Kuwait,
late last year. Kinngdom of Saudi Arabia and Dubai. Over DINING CONCEPT TO GROW
Dreamscape features three critically-acclaimed the past few years Marwa has been one of Max’s All About Chicken, which operates four
adventures - Alien Zoo, Curse of the Lost Pearl: A Magic the fastest growing brands in the Middle outlets across Dubai and Sharkah, is aiming
Projector Adventure and The Blu: Deep Rescue that East region, thanks to its design offices to double that figure in the UAE in 2020. The
promise to transport visitors to fantastic new worlds. based in Barcelona, Paris and Casablanca brand, conceptualised by Foodmark in Dubai
Alain Bejjani, CEO at Majid Al Futtaim - Holding, that support its supply chain philosophy of and Max’s Group Inc, opened two more outlets
said: “The future of the entertainment industry lies in launching 30 new items everyday. in Mall of the Emirates and Sahara Center.
the hands of those who can enable human interaction Marwa is a brand that was created in
through fulfilling, meaningful and memorable experiences. 2003 to inspire women. Over the years they
have been inspired by customers’ needs and MUVI TO OPEN RIYADH CINEMA
the most relevant fashion trends. Muvi Cinemas, Kingdom of Saudi Arabia’s first
homegrown cinema brand has expanded its
FUNSCAPE WORLD WILL OPEN IN presence to Riyadh, welcoming its first audiences
at AlHamra Mall. The first Muvi cinema in Riyadh
THE NEXT FEW MONTHS accommodates over 500 guests in six screens
and has a concession that hosts Skinny Pizza.

Dilmunia Mall Development Company has for toddlers, bumper cars, VR games, an
announced that a major new entertainment indoor rollercoaster, carnival games and EKART ZABEEL OPENS DOORS
hub at Mall of Dilmunia in Bahrain is in its video games while Funscape Adventure, Emaar Entertainment has announced the
final stages of development before opening located on the ground floor, will include launch of Ekart Zabeel, the UAE’s first high-end
to the public. wall-climbing areas alongside a zipline. indoor e-karting experience at The Dubai Mall.
Funscape World will be the “first of Funscape Sport will cover 1,837sq m on the A professional go-karting venue for families and
its kind” in Bahrain and will offer a wide third floor, and will also include two football children 140cm tall and above, Ekart Zabeel
range of entertainment space which will pitches, robo-goalkeeper challenges, as well features a choice of top speed machines.
include various zones, including Funscape as indoor sporting facilities and a football
Adventure, Funscape Play Zone, Funscape training academy.
Ice and Funscape Sport. Sheikh Mohammed bin Duaij Al Khalifa, BUSINESSES SET TO OPEN 24/7
Once launched, Funscape Ice will be a CEO of Mall of Dilmunia, said of the The term ‘shop until you drop’ has taken on a
WHSMITH, ONE OF THE WORLD’S MOST RECOGNISED TRAVEL RETAIL BRANDS WILL OPERATE TWO OUTLETS AT BAHRAIN INTERNATIONAL AIRPORT’S NEW PASSENGER TERMINAL. whole new meaning in the Kingdom of Saudi
BAHRAIN AIRPORT COMPANY SAID A FIVE-YEAR AGREEMENT HAS BEEN SIGNED BY KAMAL BIN AHMED MOHAMMED, MINISTER OF TRANSPORTATION AND TELECOMMUNICATIONS AND BAC major entertainment attraction in Bahrain, upcoming project: “We are delighted to
CHAIRMAN AND THAT AL SALASIL CEO ABDULLAH AL MANSOUR. THAT AL SALASIL IS A FRANCHISE FOR WHSMITH, WHICH HAS MORE THAN 1,500 OUTLETS IN 27 COUNTRIES WORLDWIDE. covering an area of 1,054sq m on the first announce that Funscape World will be Arabia. Commercial activities can function
IT HAS OVER 1,019 STORES IN TRAVEL LOCATIONS, INCLUDING AIRPORTS, TRAIN STATIONS AND SUBWAYS, WITH MORE THAN 154 IN AIRPORTS ALONE. floor of the mall and will include an ice completed within the next few months. around the clock on the condition that cameras
rink. Funscape Play will cover a space of Funscape World aims to further diversify be installed in stores that wish to obtain the
MALL OF EGYPT OPENS CGR BEGINS MIDDLE 2,122sq m on the second floor of the mall, the existing realm of indoor entertainment SR100,000 license. The move falls in line with
the kingdom’s Vision 2030.
featuring a number of attractions including
and set a new standard for entertainment
MILESTONE STORE EAST OPERATIONS token redemption games, soft play area offerings within the Kingdom of Bahrain.

Majid Al Futtaim’s flagship shopping mall has celebrated a major Creations Global Retail, a global leader in custom designed
milestone after the opening of its 300th store. Since launching, the food and retail environments, has launched its operations
mall has officially become the only shopping mall in West Cairo to into the Middle East and North Africa. As part of this move,
offer all retail groups under one roof. Jacqueline Patrona has accepted the position of Regional
The 300th store to open in the flagship shopping mall was Emporio Manager – MENA for the Dallas and Shanghai-based firm.
Armani, and the eclectic mix of Mall of Egypt’s diverse offerings has Creations’ CEO, Jac Crawford, commented on the
redefined retail, leisure, food and beverage experiences for the whole appointment, saying: “We have had significant interest from
family in the city. Dominating the western half of the greater Cairo developers and prospective partners in the MENA region for PLACEMAKING
metropolis, Mall of Egypt houses the best local and international several years. Our reputation has been built on quality and
retailers, including unparalleled high-end fashion and dining brands. service resulting in our delaying entry until we could properly
Home to Ski Egypt, a 21 multi-screen VOX Cinemas complex and support activity. Today, with our expanded offshore operations
Magic Planet entertainment centre, Mall of Egypt brings more and the addition of Jacqueline to our team, I feel confident
than 300 of the best fashion, lifestyle, sports, electronics and home that we are ready to bring our custom designed food and develop...
furnishing brands under one roof. retail environments to MENA projects.”
Owned and managed by Majid Al Futtaim, Mall of Egypt delivers on Coinciding with the move, Creations is introducing two new
Majid Al Futtaim’s promise to create great moments for everyone. customer products lines, the LuxShops and Mobile Kitchens.

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