Page 50 - March 2020
P. 50
Next-Generation
Development
The 31st edition of MIPIM will be held over four days this month on the 10-13 March
and it will turn the spotlight on how cities need to reinvent themselves to meet their
inhabitants’ aspirations for a better quality of life. Held at the Palais des Festivals, the
CIDADE mATARAzzO
event will highlight a multitude of key projects from across the world. São Paulo, Brazil
Developer: Groupe Allard
stablished in 1990, MIPIM is a four-day real 12 March at 8am. There is also the PropTech Day which will see With this in mind, the selection of projects on show at this Brothers and the Rosewood Hotels brand. The 105,000sq
estate event where attendees can meet the a day of conferences and networking events wholly dedicated year’s event highlight the need for mixed-use destinations that m mixed-use project by developer Groupe Allard is due to
most influential players from all sectors of the to technological innovation in the urban environment and the incorporate retail, leisure, residential, park space. Here we take launch this year.
E international real estate industry. It brings the MIPIM Innovation Forum which is a dedicated programme of a look at some of the biggest projects on show and some of A retail and entertainment complex big on interactive
entire value chain together and gives unrivalled access to conferences and an exhibition zone to showcase the most the key schemes from around the world of retail real estate. experiences and story-telling will open this month in Las
the greatest number of development projects and sources innovative solutions and practices of the real estate industry. Vegas. Called Area15, the centre is described as a “wholly re-
of capital worldwide. The upcoming MIPIM 2020 will focus the spotlight on Project ShowcaSe: americaS imagined world” weaving together immersive experiences,
MIPIM is a unique exhibition and networking platform to how major cities need to reinvent themselves to meet their Cidade Matarazzo is a mixed-use project in the São Paulo themed events, art installations, restaurants, bars, and
forge deals. The 26,800 participants represent all sectors within inhabitants’ aspirations for a better quality of life. megapolis. The project consists of the refurbishment of a nightlife. The project is a joint venture between real estate
the industry and offer an unrivalled opportunity to connect The central theme of this year’s gathering ‘The Future is former hospital and maternity unit, buildings that are part development firm Fisher Brothers, a diversified national real
during targeted matchmaking, social and business events. Human’ – is following-on from last year’s discussions about of the city’s heritage. The project will provide a combination estate firm and creative agency Beneville Studios, both of
With 22,000sq m exhibition space, MIPIM is the premier sustainable responsibility. The ambition behind the expo this of retail space, gastronomy, entertainment and hospitality, a which are based in New York. It will offer up to 126,000sq
real estate event expo to discover opportunities and meet year is to put city-dwellers at the heart of the conversation by cultural space – Casa da Criatividade – and a theatre and ft of customised tenant space for a curated collection of
key international stakeholders. A leading programme of over focusing on the societal dimension of sustainable development. exhibition hall. There will be 69 nanoshops which present the experiential and retail businesses; 68,000sq ft of leasable
130 conference sessions will provide expert insight into key An attractive city is one that combines good living, the best Brazilian handcrafts. The project also includes an office ground floor space and up to 58,000sq ft of mezzanine
sectors and property hotspots. hosting of existing and new residents as well as companies building, a chapel and an organic street market. It will also space. A 40,000sq ft indoor and outdoor event space, suited
New at the event this year is the Hospitality and Tourism and investors. This virtuous circle must form the baseline for include the largest private park in São Paulo. Iconic names for live music, festivals, corporate events and more will be
summit which will be held behind closed doors on Thursday, everyone designing and building tomorrow’s cities. such as Jean Nouvel, Philippe Starck, Rudy Ricciotti, Campana adjacent to the retail and dining options.
Mipim Insight
THE HELLINIKON PROJECT
Athens, Greece
Developer: Lamda Development