Page 50 - March 2020
P. 50

Next-Generation






                        Development








          The 31st edition of MIPIM will be held over four days this month on the 10-13 March

            and it will turn the spotlight on how cities need to reinvent themselves to meet their
            inhabitants’ aspirations for a better quality of life. Held at the Palais des Festivals, the
                                                                                                                                                                                                                        CIDADE mATARAzzO
                    event will highlight a multitude of key projects from across the world.                                                                                                                             São Paulo, Brazil
                                                                                                                                                                                                                        Developer: Groupe Allard


                                 stablished  in  1990,  MIPIM  is  a  four-day  real   12 March at 8am. There is also the PropTech Day which will see   With this in mind, the selection of projects on show at this   Brothers and the Rosewood Hotels brand. The 105,000sq
                                 estate  event  where  attendees  can  meet  the   a day of conferences and networking events wholly dedicated   year’s event highlight the need for mixed-use destinations that   m mixed-use project by developer Groupe Allard is due to
                                 most  influential  players  from  all  sectors  of  the   to technological innovation in the urban environment and the   incorporate retail, leisure, residential, park space. Here we take   launch this year.
                         E international  real  estate  industry.  It  brings  the   MIPIM Innovation Forum which is a dedicated programme of   a look at some of the biggest projects on show and some of   A  retail  and  entertainment  complex  big  on  interactive
                         entire  value  chain  together  and  gives  unrivalled  access  to   conferences and an exhibition zone to showcase the most   the key schemes from around the world of retail real estate.  experiences  and  story-telling  will  open  this  month  in  Las
                         the greatest number of development projects and sources   innovative solutions and practices of the real estate industry.                          Vegas. Called Area15, the centre is described as a “wholly re-
                         of capital worldwide.                          The  upcoming  MIPIM  2020  will  focus  the  spotlight  on   Project ShowcaSe: americaS            imagined world” weaving together immersive experiences,
                           MIPIM is a unique exhibition and networking platform to   how major cities need to reinvent themselves to meet their   Cidade Matarazzo is a mixed-use project in the São Paulo   themed  events,  art  installations,  restaurants,  bars,  and
                         forge deals. The 26,800 participants represent all sectors within   inhabitants’ aspirations for a better quality of life.  megapolis. The  project  consists  of  the  refurbishment  of  a   nightlife. The project is a joint venture between real estate
                         the industry and offer an unrivalled opportunity to connect   The central theme of this year’s gathering ‘The Future is   former hospital and maternity unit, buildings that are part   development firm Fisher Brothers, a diversified national real
                         during targeted matchmaking, social and business events.  Human’ – is following-on from last year’s discussions about   of the city’s heritage. The project will provide a combination   estate firm and creative agency Beneville Studios, both of
                           With 22,000sq m exhibition space, MIPIM is the premier   sustainable responsibility. The ambition behind the expo this   of retail space, gastronomy, entertainment and hospitality, a   which are based in New York. It will offer up to 126,000sq
                         real estate event expo to discover opportunities and meet   year is to put city-dwellers at the heart of the conversation by   cultural space – Casa da Criatividade – and a theatre and   ft  of  customised  tenant  space  for  a  curated  collection  of
                         key international stakeholders. A leading programme of over   focusing on the societal dimension of sustainable development.  exhibition hall. There will be 69 nanoshops which present the   experiential  and  retail  businesses;  68,000sq  ft  of  leasable
                         130 conference sessions will provide expert insight into key   An  attractive  city is  one  that  combines  good living,  the   best Brazilian handcrafts. The project also includes an office   ground  floor  space  and  up  to  58,000sq  ft  of  mezzanine
                         sectors and property hotspots.                hosting of existing and new residents as well as companies   building, a chapel and an organic street market. It will also   space. A 40,000sq ft indoor and outdoor event space, suited
                           New at the event this year is the Hospitality and Tourism   and investors. This virtuous circle must form the baseline for   include the largest private park in São Paulo. Iconic names   for live music, festivals, corporate events and more will be
                         summit which will be held behind closed doors on Thursday,   everyone designing and building tomorrow’s cities.  such as Jean Nouvel, Philippe Starck, Rudy Ricciotti, Campana   adjacent to the retail and dining options.






                                                                                                                                                                                                 Mipim Insight































        THE HELLINIKON PROJECT
        Athens, Greece
        Developer: Lamda Development
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