Page 11 - April 2020

americas news inbrief

PACSUN OPENING LANDMARK STORES, NEXT-GEN VERSION OF CLAIRE’S

COMPLETE WITH POP-UPS AND EVENTS AND PIERCING PAGODA EXPANDS ROTHY’S OPENS NYC STORE
Digitally native, eco-friendly footwear company
Rothy’s that makes women’s shoes out of
Teen apparel retail PacSun is going bicoastal and opening two stores A start-up concept that aims to update the recycled and sustainable materials has touched
“landmark stores” in Los Angeles and New York City respectively. traditional mall ear-piercing experience has down in New York City. Rothy’s has opened its
The recently opened Los Angeles store has 5,000sq ft of space and opened its second location. first store, a 750sq ft shop on Bleecker Street in
references the ongoing renaissance of the city’s downtown. The New Studs has opened its second store, a Manhattan’s West Village. It is the brand’s fourth
York store, an 8,000sq ft location in an historic SoHo storefront, much smaller, 150sq ft format unit at The physical store to date.
opened last month. Shops at Hudson Yards, in Manhattan. The
Selling exclusive PacSun collaborations – including upcoming lines company debuted last November, opening
with Playboy and Fear Of God Essentials – the two stores have a an 800sq ft sleek flagship, accented with DOLLAR GENERAL TO GO BIG
dedicated “white space” for a revolving flow of pop-up shops, neon yellow and silver details, in the city’s Dollar General ended its fiscal year on a strong
workshops, performances, panels and exhibits that brands and downtown Nolita neighbourhood. note, reporting another year of record sales and
influencers will curate on a bi-monthly basis. The Los Angeles location The store, which features private rooms earnings that included its 30th consecutive year
also features a dedicated denim room with 40 different denim styles. for piercing, has proved so popular that of same-store sales growth. The discounter has
”SoHo NY and Downtown LA are epicenters of fashion and art,” piercing appointments are often being plans to open 1,000 locations and relocate 80
said Chief Merchandising Officer Brie Olson. “We want to honor booked out two months in advance. Studs existing stores.
each city’s energy by bringing the best of PacSun’s design, exclusive uses needles for its piercing as opposed
offerings, and creative experiences straight to the source.” to the piercing guns typically used in
mall stores. HAPPY SOCKS ADDS NEW UNIT
The Happy Socks brand has opened a fifth
TARGET TO OPEN SMALLER STORES store in the city of New York. Situated at 863
Broadway, the shop is near to the famous
AND TEST C-STORE SIZED CONCEPT farmers market at Union Square. Spanning
753.5sq ft, the shop is the brand’s second
largest and its eighth store in the US.
Target Corp. has detailed several new 6,000sq ft – roughly half the size of its
initiatives for 2020, including robust smallest small-format store – as it looks
expansion of its smaller-sized format, to reach even more shoppers in urban SPORT’S BRAND ADDS UNITS
the scaling of a robotics solution and the neighbourhoods and on college campuses. Dick’s Sporting Goods keeps expanding its
addition of alcoholic beverages and fresh Target expects to sign the first lease for the footprint. The sporting goods retailer opened
groceries to its pickup services. new smaller format in 2020, with an opening four stores last month at Hamilton Place Mall in
The retailer revealed its plans at a date set for next year. Tennessee, Valley Mall in Maryland, Swedesford
meeting following the release of its fourth- Meanwhile, the chain’s remodel program Plaza in Pennsylvania and Warwick Mall in Rhode
quarter earnings. Target’s net income remains on track to complete more than Island. Dick’s now has 727 namesake stores.
earnings grew 4.4 per cent to $834M for 1,000 store remodels nationwide by year
the quarter. end, with about 300 locations to be updated
Following the opening of its 100th small- this year. BRAND BULLISH ON GROWTH
format store last year, Target is planning to As part of its overall remodel program, Casey’s General Stores Inc., the convenience
COLE HAAN HAS OPENED A FORMAT DEDICATED TO ITS SUPERLIGHT ZEROGRAND SHOE BRAND. GRANDSHOP, AT WESTFIELD VALLEY MALL IN SANTA CLARA, CALIFORNIA, IN THE HEART store chain plans to add 350 new stores to
OF SILICON VALLEY, IS DESIGNED TO BE MODULA AND MOBILE. THE 940SQ FT STORE, PART OF WESTFIELD’S EXPANSION OF THE EXISTING CENTRE, REFLECTS ZEROGRAND’S FOCUS ON open nearly 36 locations in 2020, making Target is planning to test a new front-of-
YOUNG, URBAN PROFESSIONALS. IT’S COLE HAAN’S FIRST US GRANDSHOP (16TH GLOBALLY) AND THE FIRST TO UTILISE NEAR-FIELD COMMUNICATION TECHNOLOGY. AN ADDITIONAL it the biggest year to date for small-format store layout, which is designed to create a its network by 2023. The additional will come
GRANDSHOP IS ON TRACK TO OPEN THIS SUMMER IN AVENTURA, FLORIDA. THE MERCHANDISE ASSORTMENT IS DEDICATED MOSTLY TO COLE HAAN’S ZEROGRAND LINE. expansion. Target’s smaller-sized stores more welcoming first customer impression, through both new builds and acquisitions.
contributed more than $1bn in total sales with fresh flower displays, a curated product Through the third quarter, Casey’s has opened
PRIMARK READY TO AEO TO ACCELERATE in 2019. assortment and lower walls and counters 50 new stores, acquired 10 locations and has 11
additional stores under agreement to purchase.
which will make it easier for associates to
Target has also said it will begin exploring
EXPAND US FOOTPRINT AERIE GROWTH sites for stores that are approximately help customers.

Primark is continuing its Northeast expansion. The value-priced Irish American Eagle Outfitters’ fourth-quarter sales and earnings
retailer was among the first wave of retail tenants to open on 19 beat analysts’ estimates fuelled by strong demand for its Aerie
March at American Dream, the new three million square foot. mega- intimates brand.
retail and entertainment centre in East Rutherford, New Jersey. The Aerie has been a major growth driver for the company in
location will be Primark’s 10th in the US (and 378th globally). recent years, with its inclusive, body-positive messaging resonating
Primark, founded in Ireland in 1969 and owned by Associated with younger shoppers. American Eagle intends to build on the
British Foods, opened its first US store in 2015, in Boston. The brand’s growing momentum. It intends to accelerate the growth of
company now has nine locations in the Northeast, with plans to Aerie in 2020, opening 60 to 70 stores, with a heavy emphasis on PLACEMAKING
open stores in Florida, Chicago, and Philadelphia during the next stand-alone locations, executives said on the company’s quarterly
12 months. earnings call with analysts.
Primark at American Dream will feature 42,200sq ft of retail space “We are seeing very strong returns from our investments in new
over one floor. The merchandise mix will include the latest trends and remodeled stores as well, including exceptional growth trends
in women’s, men’s and children’s fashions, footwear and accessories in newer markets like Dallas, Houston and Denver,” Jennifer Foyle, explore...
along with lingerie, beauty and homeware. It will also feature Executive VP and Global Brand President-Aerie, said during the
Primark’s ranges of products made using sustainable, recycled and call. “We’ve entered 2020 with momentum and we look forward
organic materials. to achieving our milestone of $1bn in short order.”

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