Page 14 - July 2020

asia news inbrief

SIMON OPENS PREMIUM OUTLETS IN STARBUCKS HAS OPENED ITS

BANGKOK WITH ASIAN PARTNER FIFTH SIGNING STORE FACEBOOK SHOPS LAUNCHES
Facebook Shops has launched in South Korea
to compete in a booming e-commerce market.
Few brand new shopping destinations are debuting Starbucks Corp. has taken its store On a playing field dominated by local businesses,
as the pandemic lingers, but a big grand opening concept for the deaf and hard of hearing Facebook’s service allows sellers to showcase
happened late last month on the continent where to Japan. their products via a highly customisable online
COVID-19 started. The coffee giant opened its first Signing storefront, which shoppers can browse using
Simon Premium Outlets and Siam Piwat last Store in Japan on 27 June, expanding career Facebook or Instagram accounts.
month unveiled their contemporarily designed Siam opportunities for 19 new and existing deaf
Premium Outlets Bangkok, bringing Thailand’s capital and hard of hearing Starbucks employees.
discount prices on goods from Balenciaga, Montblanc, Located in Tokyo’s Kunitachi City, the STAKE SOLD IN KKW BEAUTY
Bally, Breitling, Salvatore Ferragamo, Furla, Hugo Boss, 2,240sq ft space leverages technology and Kim Kardashian has sold a 20 per cent stake of
Coach, kate spade, CK Calvin Klein, and more. art to create an immersive experience in her KKW Beauty brand to beauty giant Coty.
Adidas and Nike each opened standalone stores sign language and deaf culture. The deal to sell, which values the KKW Beauty
exceeding 13,000sq ft stores at the centre, which Customers have several options when brand at $1bn comes only three years after the
is positioned just a 15-minute drive from the ordering in the store, including contactless company was launched in 2017. The brand is
Suvarnabhumi Airport that serves more than 60 speech-to-text voice recognition through known for its lip gloss and perfume.
million travellers a year. a tablet at the register, pointing to items
Bangkok and its metro area population of more on the menu, or writing on a notepad.
than 14 million people is 45 minutes away. The store also features a numbered ticket TACO BELL SET FOR LAUNCH
entry system to avoid interior congestion. American fast-food chain Taco Bell is set to
DIESEL UNVEILS NEW HUAWEI OPENS ITS launch in Malaysia at Tropicana Gardens Mall
in Kota Damansara. The opening has yet to be
SELLING PLATFORM LARGEST FLAGSHIP MARINA BAY SANDS RE-OPEN officially announced, but hoardings have appeard
ITS ATTRACTIONS on a retail space within the mall announcing its
imminent opening.
Apparel brand Diesel has unveiled Hyperoom, a 360-degree virtual The new Huawei Shanghai store, the Chinese smartphone and
selling platform and exhibition space. electronics brand’s largest yet, opened its doors last month. Marina Bay Sands is attempting to re-igntie Holders were allowed entry. These join
Conceived by Diesel’s parent company OTB, Hyperoom resembles The three-storey Huawei Shanghai flagship covers 5,000sq the hospitality experience as the integrated other venues in resuming operations, such H&M LAUNCHES ON SSG.COM
Diesel’s physical showroom in Milan. All of Diesel’s products will m and houses the full product range, experience zones and resort re-started more of its operations as The Shoppes at Marina Bay Sands, which Fashion retailer H&M has opened a shop on
be featured in the virtual store through a customised section of an exhibition area. Construction of the flagship began during at the beginning of the month, after re-opened earlier on 19 June, as well as an SSG.com, the Shinsegae department store
the platform, including the Spring and Summer 2021 Collections. February and is said to have cost more than US$42M to complete. nearly three months of closure due to the initial five of Marina Bay Sands’ signature and group’s online shopping platform in South
At Hyperoom, customers can peruse the products in 360-degree Taking over the space once housing a giant Forever 21 store, Covid-19 situation. celebrity chef restaurants on 27 June. Korea. Shoppers are able to buy womenswear,
displays or in 2D closeups with product descriptions. the Huawei Shanghai flagship is built in an art deco-style building, Adopting a highly measured approach in KOMA and db Bistro & Oyster Bar will menswear and childrenswear items as well as
“One must look for silver linings whenever and wherever possible,” incorporating modern design while preserving its original form. adapting to the ‘New Normal’, Marina Bay also re-open from 1 and 3 July respectively. products from H&M’s homewear lines.
says Massimo Piombini, CEO of Diesel on the subject of Covid-19. The store is adjacent to Apple and neighbour to Samsung and Sands opened three more venues to selected Other venues such as the Hotel, Sands Expo
“This year has sparked an urgency to accelerate what we can offer Gucci on the city’s oldest commercial street. Its location is part groups in order to ensure adherence to safe and Convention Centre, Theatre, Marquee,
and accomplish in the digital space. With this tool we have set a new of the current Nanjing Road extension project, connecting the management measures. Digital Light Canvas and Sampan Rides will IKEA BACK UP AND RUNNING
benchmark for the industry, in regard to digital transformation.” pedestrian mall to the Bund. From 1 July, the ArtScience Museum open to the public at a later date, in line Swedish furniture giant IKEA has re-opened its
allowed ticket-holders only to enter, and with government guidelines. Hyderabad store after it was closed for more
the guests must also be Sands Reward Marina Bay Sands’ Senior Vice President than two months due to the coronavirus. It
members. E-tickets were available online of Resort Operations, Paul Town, said: “Even is now possible for customers to shop at the
from 30 June at 10am for the Sands SkyPark though we have earlier restarted some of retail store, use the Click & Collect service to
Observation Deck and for the Casino, our operations, we continue to adopt a book online and collect from the store, as well
Sands Reward Club members holding Gold cautious and measured approach as we re- as use regular online services.
status or higher, and/or existing Annual Levy open more of our facilities.

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