Page 8 - July 2020

international news inbrief

HINES UNVEILS ‘THE TRINITY QUARTER’ FOR DIESEL UNVEILS NEW SELLING

COPENHAGEN’S KØBMAGERGADE PLATFORM FOR A VIRTUAL ERA DENIZ MALL OPENS IN BAKU
The much anticipated new retail, leisure and
entertainment redevelopment concept for
Hines, the international real estate firm, has released new Apparel brand Diesel has unveiled Hyperoom, the former Baku Entertainment Centre, Deniz
details of ‘The Trinity Quarter’, a landmark hotel and retail a 360-degree virtual selling platform and Mall, soft-opened to the public. Located on
redevelopment in the heart of Copenhagen, Denmark. exhibition space. land reclaimed from the Caspian Sea, Deniz
The historic buildings on Copenhagen’s Købmagergade, Conceived by Diesel’s parent company Mall is a 120,000sq m entertainment, retail,
one of the city’s main shopping streets, are being OTB, Hyperoom resembles Diesel’s physical leisure and dining destination.
transformed into a mixed-use redevelopment of new showroom in Milan. All of Diesel’s products
retail and a 243-room boutique hotel by innovative hotel will be featured in the virtual store through a
company 25hours hotels. The project will create a new customised section of the platform, including GREYDER DIPS TOE IN UKRAINE
quarter for shopping and relaxation at the northern the Spring and Summer 2021 Collections. Turkish footwear retailer Greyder have continued
end of Købmagergade and will see the historic buildings At Hyperoom, customers can peruse the its international expansion in spite of the Covid-19
restored and their heritage features enhanced. The Trinity products in 360-degree displays or in 2D outbreak. Last month they announced the first
Quarter is set to complete in 2021, with the 25hours closeups with product descriptions. official Greyder store to open with a new design
hotel to open to guests in Q1 2022. “One must look for silver linings whenever concept in Apollo Shopping Complex in Dnipro
Karen Nielsen, Development Director for Hines in and wherever possible. This year has sparked City in the Ukraine.
Copenhagen, said: “At every stage of The Trinity Quarter an urgency to accelerate what we can offer
project we have sought to protect, restore and enhance and accomplish in the digital space,” says
the intricate heritage of these wonderful buildings.” Massimo Piombini, CEO of Diesel. ALEJA LANDS SET OF BRANDS
Sportina Group has opened new stores XYZ,
Armani Exchange, Sportina and Parfois within
ROMANIA “MALL KING” TO DEVELOP Aleja Shopping Center in Ljubljana, Slovenia,
EUR 2.9BN DEVELOPMENT enhancing the fashion offer available at the mall.
With the new openings, Sportina Group has
prepared a truly diverse offer.
Romania’s Chamber of Commerce and and economic sustainability. The office
Industry (CCIR) and Iulian Dascalu – one of component aims to bring together the
the biggest real estate investors in Romania, leading multinational companies in the tech JYSK OPENS STORE IN RUSSIA
will transform the Romexpo exhibition segment and others, with about 30,000 Last month JYSK opened its first store in
centre in Bucharest into the biggest mixed employees. Russia, and plans to open four more in the city
real estate project in the country. The A retail ensemble will complete this summer. Due to Covid-19 circumstances,
planned investment is EUR 2.87bn, making the concept of the lifestyle centre. JYSK did not do any marketing prior to the
this one of Europe’s most significant urban Premium brands, service areas, the latest opening, and the citizens of Moscow were still
regeneration projects. entertainment and leisure concepts will be not allowed to go more than 2km away from
The project will include museums and part of the offer. The project also includes the home at the time of opening.
multifunctional event hall, a new park largest space for local producers and traders,
and green urban connections, traffic flow in a fresh market concept developed for the
solutions, the largest business district, over first time in Romania. At the same time, JEORDIE’S OPENS IN SERBIA
LAST MONTH NEINVER, A LEADING EUROPEAN OUTLET DEVELOPER AND OPERATOR, RE-OPENED ITS FOUR GREATER MADRID AND BARCELONA OUTLET CENTRES IN SPAIN, THUS 30,000 new jobs, 12,000 parking spaces, the project features a center of Romanian Famous menswear brand Jeordie’s has
RESUMING OPERATIONS ACROSS ALL ITS RETAIL PORTFOLIO IN EUROPE. IN MARCH NEINVER CLOSED THE 16 OUTLET CENTRES IT OPERATES IN FIVE EUROPEAN COUNTRIES, WHILE THE celebrated the opening of it’s newest store in
FOUR RETAIL AND LEISURE PARKS LOCATED IN SPAIN AND POLAND REMAINED PARTLY OPENED TO ALLOW ESSENTIAL BUSINESSES TO OPERATE. AS PART OF NEINVER’S OVERALL PLAN, THE retail and lifestyle centre, and facilities for entrepreneurship with co-working facilities Belgrade at Stadion Shopping Center. The new
COMPANY HAS COMMITTED TO MEETING OR EXCEEDING ALL GUIDELINES ESTABLISHED. NEINVER HAS ALSO WORKED CLOSELY WITH ITS BRANDS TO GUARANTEE SAFETY. local entrepreneurs. capable of generating opportunities for the
The urban revitalisation proposal also local business environment. opening is located on the first floor of the
mall and consists of 172sq m. It offers modern
Other unique elements are the Monetary
PEEK & CLOPPENBURG HOME OF TOMORROW includes a large business hub, developed History Museum, a real water park and a formal and casual fashion, accessories and
following green building principles, which will
OPENS IN BELGRADE CONCEPT UNVEILED help strengthen investment attractiveness new point of tourist interest. perfumes for men aged 16 and over.

The flagship store of the fashion brand opened on 25 June within the Home furnishings giant IKEA has introduced its new environmentally
newly developed Beo Shopping Center and it is the largest multi-brand friendly concept store in Szczecin, Poland, dubbed the IKEA Home VIRTUAL
fashion store in Belgrade. of Tomorrow. The new store concept was designed for customers
The unit is spread across two levels and offers a vast range of fashion who are looking for a zero-waste lifestyle.
brands for every style, occasion and age group. Brands on offer at the Located in a 120 year-old building, IKEA Home of Tomorrow
multi-brand store include REVIEW, Montego, McNeal, Christian Berg, houses a soil-free home garden featuring a wide range of plants,
Joseph Janard, Hugo, Tommy Hilfiger, Guess, Polo Ralph Lauren, Nike, including tomatoes, strawberries, herbs, and even spirulina.
Calvin Klein and many others. IKEA customers can create their own in-door ‘farms’ such as
Peek & Cloppenburg is a family-owned retail company established microgarden, aquaponic farm, spirulina farm or aeroponic farm.
in 1900 in Dusseldorf and today its the country’s most famous multi- The concept also introduces a metabolic process where waste
brand retail chain. The chain employs 16.000 people and owns 14 can be used in many different ways. For example, coffee grounds
stores across 15 countries. can be composted and used as fertiliser or to make candles
Opening within the new Beo Shopping Center, the store is situated and cosmetics. connect...
within a new multi-level shopping centre that features 44,000sq m and “We wish to encourage the residents of Szczecin to take
130 stores. The mall has two basement levels with more than 900 responsibility for waste,” said Gustaw Jakubowski, IKEA, who was
parking spaces available. responsible for bringing IKEA Home of Tomorrow to life.

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