Page 16 - September 2020

MK ILLUMINATION

Christmas

is around the corner

All images © MK Illumination

After a difficult year, billions of people around the world will now be thinking CHRISTMAS IS COMING… FESTIVE LIGHTING AND DECORATION TO
CONTROL VISITOR FLOW AND MOVEMENT
about how they can get together to celebrate Christmas and the holiday season. Here is to 2020 being your best To comply with health and safety regulations and keep people

Cities, shopping centres, and retail spaces have played an important role in festive Christmas yet! feeling safe, it’s important to keep people moving through cities,
shopping streets, and centres. Careful planning and placement of
celebrations in the past, providing places for friends and family to gather, make A FESTIVE ATMOSPHERE THAT MAKES lighting, decoration, and Christmas highlights can create festive
walks and light trails that guide people through retail spaces
memories, and shop for gifts for their nearest-and-dearest. In spite of challenges PEOPLE FEEL SAFE whilst keeping them an appropiate distance from one another.
Stringent health and safety measures are a given, but
thrown up by the Covid-19 pandemic, Christmas will once again prove to be vital people need more than facts and figures to FEEL safe. Use AN UNPARALLELED OPPORTUNITY FOR
warm white lighting this Christmas to create a perception THE RETAIL SECTOR
to both the retail sector and to local communities alike, explains Thomas Mark, of safety, enhance mood, instil a sense of calm, and fill The retail sector has an unparalleled opportunity to
President of MK Illumination. spaces of all shapes and sizes with festive cheer. Keep it bring shoppers back this festive season by inviting them to
simple with light chains and strings of light indoors and out,
enjoy an unforgettable—and safe— Christmas experience.
or add festive features like light furniture, 3D motifs, and “Understandably, many retail spaces have postponed
light art for extra seasonal sparkle. planning their Christmas lighting and décor. They’re waiting
Q uality time with friends and family. Fresh air. The CREATING AN UNFORGETTABLE FESTIVE HIGHLIGHTS AS away, it’s time to commit to giving shoppers a reason to shop
to see what happens, but with the high season mere months
“SOCIALLY-DISTANT” MEMORY-MAKERS
locally and in ‘real-life’ instead of online this Christmas,”
freedom to leave the home. The multi-sensory
CHRISTMAS EXPERIENCE
experience of going shopping in “real life” instead Glittering lights that keep the long winter nights Months of lockdown have altered many social behaviours explains Thomas Mark, President of MK Illumination.
of “online… In recent months, people have come to at bay, festive decoration that spreads holiday cheer, but connection is still important. People want to meet up, And can MK Illumination deliver extraordinary
appreciate many experiences that were taken for granted holiday highlights and a glorious tree that fills hearts create memories, share experiences, and take photos, and experiences at this late date?
in pre-Covid-19 times. with joy: these are all ingredients that contribute to a they want to do it all safely. “Yes. We anticipated the uncertainty in the sector and
Fortunately for the retail sector, many of these memorable Christmas. Striking light motifs and Instagrammable festive highlights can planned accordingly, so we have stock, ideas, and the
experiences are ones that brick-and-mortar retailers are In 2020, however, the perfect Christmas will also help retailers give shoppers what they want and keep them capacity to support clients around the globe who are
uniquely placed to provide. This Christmas, shopping spaces need to comply with the local regulations to help safe, too. Large light sculptures allow for appropriate social ordering later than usual. Retail spaces still have time to
have an opportunity to bring people back by creating an make people feel safe. With the right lighting and distancing, and photo points are perfect for taking individual create something special this Christmas.”
unforgettable—and safe—festive experience. décor, this isn’t as difficult as it sounds. selfies as well as group photos with close family and friends. www.mk-illumination.com