Page 40 - September 2020
P. 40

SPECIAL FEATURE:  INTERNATIONAL OUTLET CENTRES


                                                                                                                               A Breath of Fresh Air






                                                                                                                                   The coronavirus pandemic has spread across the world and almost singlehandedly brought the
                                                                                                                                 world of retail to its knees. Despite this, outlet centres seem to be continuing almost unhindered

                                                                                                                                 in its success as more and more people feel more comfortable in an outdoor environment. Here,
                                                                                                                                              RLI takes a look at a number of major outlet centre projects from around the globe.










































        AMSTERDAM THE STYLE OUTLETS
        Amsterdam, Netherlands

                                 he Corona pandemic and the lockdown ordered   outlet centres, which focus on fashion predominantly, were   remodelling programme, with Zweibrücken Fashion Outlet   profile  brands  has  continued  with  Dune  London  opening
                                 by the authorities led to the closure of all shops   particularly  affected.  As  a  result,  the  outlet  centres  were   outside Frankfurt being the latest centre to enjoy upgrades.   doors to a high spec fit-out and joining brands like Radley,
                                 in  almost  all  European  countries  that  were  not   closed completely for several weeks and months.  The works, which started in 2019, has sought to modernise   Joules, Jack Wills and Crew Clothing. This has all translated
                         Tabsolutely necessary for the basic supply of the   Despite  this,  their  findings  show  that  since  shops  have   the  centre  by  redesigning  its  central  squares,  integrating   into high quality turnover with spend per visitor increasing by
                         population  with  food  and  other  short-term  necessities.   re-opened in mid-May 2020 in Germany and across other   gastronomic  concepts,  planting  over  80  trees,  building   11 per cent year on year. Fashion, beauty, home and garden
                         Outlets offer a combined leisure and shopping experience.   European countries since then, a clear trend is emerging in   new  rest  and  leisure  areas  and  much  more.  Following   are all performing particularly well.
                         We  are  already  seeing  that  they  will  continue  to  attract   that outlet centres have returned to the previous year’s levels   the  completion  of  the  redesign  in  June,  the  centre  has   Opened  in  October  2019  by  McArthurGlen  was  the
                         shoppers  during  these  challenging  times.  Consumers  are   of footfall and turnover much more quickly than shopping   also welcomed a set of new brands including Coccinelle,   innovative and attractive extension to the existing Ashford
                         now looking more for leisure on their doorsteps, so local   centres or inner-city high streets and over the next few pages   Sportalm, BALR and Starbucks, bringing the total number   Designer Outlet complex which added 46 retail, leisure and
                         catchments  are  proving  to  be  more  important  than  they   we  will  present  a  selection  of  the  key  projects  that  have   of brands in the fully-let centre to over 120.  F&B units to the 80 already operating, as well as a new events
                         were before Covid-19. According to data from CACI, the   already opened and some that eagerly awaited in the future.  Springfields Outlet, the 200,000sq ft scheme with 25 acres   space  and  a  children’s  play  area. A  net  324  extra  parking
                         requirement  to  work  from  home  and  the  fear  of  public                                         of  leisure  attractions  set  in  beautiful  landscaped  gardens.   spaces have been created to serve the development, which
                         transport has reduced visits to city centres by 20 per cent.   OUTLET PROJECTS ACROSS THE WORLD       The  leading  shopping  and  leisure  destination  in  the  East   welcomed 3.6 million visitors per year before the expansion
                         55 per cent of consumers are visiting local high streets for   VIA  Outlets,  which  owns  and  operates  a  portfolio  of   of England, it includes 54 outlet stores, nine restaurants, a   – a figure which is expected to greatly increase. The original
                         non-essential retail versus only 16 per cent going to cities.   eleven premium fashion outlets in Europe, has had a busy   58,000sq ft garden centre and a 43-bedroom hotel. Since   building  was  designed  by  Richard  Rogers  (Baron  Rogers
                         Outlets with strong local catchments are already benefitting   year despite the Covid-19 pandemic: having been asked to   re-opening  to  the  public  on  15  June,  Springfields  Outlet   of  Riverside)  in  an  oval  shape  and covered  by  a fantastic,
                         from these new behaviours.                   close eight of its centres at the beginning of the pandemic,   & Leisure in Lincolnshire has once again demonstrated its   oversailing  canopy,  designed  by Architen  Landrell  –  it  was
                           According  to  ecostra  GMBH,  with  the  exception  of   it  was  able  to  reopen  all  centres  in  early  June  –  seeing   resilience.  Springfields  award-winning  gardens  and  leisure   necessary  to ‘cut’  the  ends  off  both  this  canopy  and  the
                         food  retailing,  this  affected  almost  the  entire  retail  sector,   encouraging trading performance across both brand sales   have  also  reopened,  and  the  combined  outlet  and  leisure   buildings  below  it  to  enable  the  construction  of  the  new
                         regardless of location or whether the shops were rented in   and,  where  there  are  no  government-imposed  caps  on   offering has attracted back existing and new customers to   extension, which provides 46 new units (with the flexibility
                         a shopping centre or retail park or in a high street. However,   visitors,  footfall  since. VIA  Outlets  has  also  continued  its   this popular destination. The ongoing opening of new higher-  to house 50, if required).

        40 RETAIL & LEISURE INTERNATIONAL SEPTEMBER 2020                                                                                                                                     SEPTEMBER 2020 RETAIL & LEISURE INTERNATIONAL 41
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