Page 39 - November 2020

SHOPPING CENTRE PROFILE | PRISTINA CITY CENTER
An Iconic
Story
An iconic new major mixed-use regeneration
development is emerging in the capital of Kosovo.
Located at the heart of the new central business district,
Pristina City Center will be a 1.2 million square foot
mixed-use scheme and a beacon of inspiration, with the
tallest and most technologically advanced buildings in
the city. RLI speaks with Isuf Haxhiu, CEO of Pristina
City Center to learn more.
ith two premium residential towers of
31 and 28 floors respectively, surround a
new mall and meeting place. This includes
W leisure, entertainment, fashion, food and
beverage, cultural, co-working and community space. Pristina
City Center is the true definition of a live, work and play
environment that sets new standards of life quality in Kosovo.
The mall is spread over four floors, plus a dedicated floor for
community, medical, educational and co-working, comprising
500,000sq ft of lettable area and supported by 1,500 parking
spaces within a subterranean multi-level car park. The high quality
specification of the mall finishes are wrapped around two visually
impressive glazed atriums, which will become community and
events spaces. This includes a new to market family entertainment
centre, which will be the first of its type in the region.
Pristina City Center sits in the heart of a new commercial
and residential district of Pristina which includes ten new people of Kosovo. The diversity of our offer is our strength and
residential towers and three office developments. The critical to the success of our scheme. Pristina City Center will
overall master plan provides eight million square feet of be locally unique and authentic to the needs and desires of our
commercial development with residential, office, retail, leisure catchment area,” says Isuf Haxhiu, CEO of Pristina City Center.
and entertainment space. The development is surrounded As the country’s premier mall development, Pristina City
by several bank head offices for the region, however both Center is positioned to attract a host of new international
Raiffeisen Bank and Credins Bank are already built and brands to Kosovo. Utilising the latest technologies, the project
operating at the Pristina City Center development. With a has already appointed a leading global ecommerce company,
strong lunchtime and evening economy, the food and beverage FitForCommerce to design its digital ecosystem. Employing
offer will be an important element of the project, serving the the very latest digital architecture, the malls customers and its
master community and wider primary catchment area. residents will enjoy a seamless “on demand” merged digital and
Pristina City Center is due to open in Q4 2022, being the physical experience and journey. With frictionless parking, hands
catalyst for the wider regeneration of the city centre. The free shopping, concierge services, last mile logistics, BOPIS and
project design has been created by Italian architects, Ettore smart mall beacon technology, customers can expect to access
Tricarico. Working alongside, Alkas, the project team are the mall, its tenants and services 24/7 on a personalised basis.
finalising the leasing strategy including the retail and leisure The residential apartments are positioned as premium
layout, zoning and category-mix. In addition, the Pristina international quality and standard, with unhindered views
City Center will provide the right amenities to deliver the across the city, security-controlled access and designated
best food and beverage offer in the area for the strong parking. Additional services such as a dedicated health &
lunchtime and evening economy which will serve the master fitness spa, permanent concierge and valet services, the
community and wider catchment area. The overall project owners can truly expect the best of the best.
management is provided by LC&Partners, a leading Italian Kosovo is the one of the world’s newest countries,
multi-disciplined construction project management company currently ascending to EU status, who has already adopted
with a highly diversified international project portfolio. the Euro as its trading currency. The emerging market
“Our project is a key factor in the regeneration of the city with a population of only 1.9 million has a lot of potential
centre, which is the anchor of the new central business district. for future growth and is located strategically in Southern
As the heart of the new community, Pristina City Center is Europe where economies have strong economic outlooks.
aligned with the surrounding developments, similar to the Pristina city center looks forward to discussing leasing
Hudson Yards project in New York. We are proud to bring such opportunities with retailers and operators.
a new level of quality customer journey and experience to the www.pristinacitycenter.com