Page 57 - November 2020

MAPIC & LEISURUP INSIGHT

GEORGIA TBILISI OUTLET VILLAGE
Tbilisi Outlet Village, developed by Georgian Outlets & Tbilisi, Georgia
Developers: GEORGIAN OUTLETS & RESORT GROUP
Resort Group (GORG) and The Outlet Resource Group & THE OUTLET RESOURCE GROUP
(TORG), is being built as the very first outlet at the crossroads
of Europe and Asia. Opening in 2021 and already 30 per
cent let, it will ultimately include 110 units spread across
20,000sq m GLA, with 70 stores across 12,500sq m opening
in the first phase of the project. The brand mix is targeting
an unparalleled selection of international designer and
mainstream brands mixed with a curated set of local heroes,
offering something unique to both domestic shoppers and
tourists. The outlet is designed by L35, Europe’s leading outlet
architects which has previously created centres such as La
Roca and Las Rozas Villages in Spain, and the architecture,
together with state-of-the-art facilities and an open-air
design, will underpin the offering of Tbilisi Outlet Village,
which will provide guests with not just excellent shopping,
but a pleasant and safe place to spend time.

GERMANY
VIA Outlets, which owns and operates a portfolio of
eleven premium fashion outlets in Europe, has been very ZWEIBRÜCKEN FASHION OUTLET
Zweibrücken, Germany
busy in 2020, not just due to Covid-19. VIA Outlets has Developer: VIA OUTLETS
continued putting the health and wellbeing of its staff, brand
partners and guests at the forefront of its operations, not least
through its partnership with Bureau Veritas, which allowed it
to obtain a ‘Safer Shopping’ certification for all of its centres.
VIA Outlets has also continued implementing its three R’s
strategy of remarketing, remerchandising and remodelling
– with an extraordinary 84 new brand signings and 107
remodels across the portfolio YTD. The biggest remodelling
of the year has taken place in Zweibrücken Fashion Outlet,
where upgrades included modernising the centre, integrating BROOK’S BROTHERS
new gastronomic concepts, planting over 80 new trees and
building new rest and leisure areas. In addition to this, VIA
Outlets has continued working closely alongside its brand
partners to support brands with higher-than-normal levels
of excess stock after months of lockdown – for example by
offer additional space on a temporary or permanent basis, as
well as pop-up stores in new centres.

HUNGARY HUNGARY
Being developed by Futureal, Etele Plaza is a 55,000sq m GLA shopping per cent, Etele Plaza has already attracted some of the major fashion
and entertainment centre under development located in the top multi- tenants. Inditex Group will be present in Buda’s largest shopping and
modal public transportation hub of South Budapest. The scheme is entertainment centre with all of its brands available in Hungary, including
accommodating 180 retail units arranged over three commercial levels Zara fashion store featuring a brand new design concept. Hungary’s first
featuring all major fashion anchor stores, food store, multiplex cinema smart plaza located in the immediate vicinity of Etele square is going to
and various entertainment elements. With an occupancy rate over 75 open its doors in the third quarter of 2021.

ETELE PLAZA
Budapest, Hungary
Developer: FUTUREAL

H&M