Page 13 - February 2021

middle east news inbrief

EMIRATI ENTREPRENEUR BRINGS

SHOE BRAND TO SPAIN HUAWEI TO BUILD NEW STORE
Smartphone giant Huawei has announced the
signing of a contract with Kaden Investment to
An Emirati entrepreneur has brought the open its largest store outside of China in Saudi
fifth generation handcrafted shoe brand Arabia. The new flagship store is to be located
inbrief
Carmina to the MENA region, starting with in Riyadh Front, a retail destination in the Saudi
Dubai. Although Abdullah Al Rashdi, CEO Capital and allow Huawei access to consumers
of Rozana Enterprise said seeing Carmina’s who demand cutting-edge products.
Paris store while vacationing in the French
capital changed his mind.
Carmina is a Majorcan-based family DUBAI ADDS NEW CONCEPT
business with 150 employees. The brand, Majid Al Futtaim launches first concept to offer
which produces 50,000 handcrafted luxury fashion, fine jewellery, home, beauty, grooming,
shoes per year, has stores in Paris and New fitness, art and dining. The retail giant has
York, but the outlet in Dubai’s Mall of the launched its first-ever concept destination,
Emirates (MOE) is their first store in the THAT, which aims to take shoppers on a
Middle East. complex lifestyle journey.
Abdullah Al Rashdi, CEO of Rozana
Enterprise said: “Obviously we plan to
expand in the region but Dubai is known to OPERATOR TO INVEST $300M
be the gateway to the GCC.” Cinepolis Cinemas, the Latin America-based
operator, is planning to invest $300M in
TOPGOLF OPENS ITS DOORS Saudi Arabia over the next five years. The
announcement comes after the launch of the
TO THE CITY OF DUBAI first two Cinepolis theatres in Al Jamea Plaza,
Jeddah and Lulu Mall, Dammam.

Topgolf Entertainment Group, a global friendly competition along with great music,
sports and entertainment company kicked a chef-driven menu, hand-crafted beverages FENIX LAUNCHES IN FUJAIRAH
off 2021 with a bang by opening the doors and more. Tapping into the region’s top Newly-launched micromobility operator Fenix
to Dubai residents and visitors to its highly culinary talent, Topgolf Dubai offers a menu has revealed ambitious plans to become the
anticipated first venue in the Middle East of spectacular American-inspired dishes and e-scooter of choice for the GCC in 2022.
and Asia. Launched in partnership with Arabic highlights tailored especially with Already operating in Dubai, Abu Dhabi and Ras
Dubai Golf, the centrally located Topgolf a strong sense of place. From signature Al Khaimah, Fenix is looking to become the
Dubai venue in Emirates Hills, will make burgers to flatbreads and delicious sides, all national operator of all seven emirates in 2021.
the UAE the fifth country where Topgolf are made with fresh, high-quality ingredients.
operates globally. Dubai Golf CEO, Christopher May said:
The three-level mega-entertainment “We look forward to inspiring people of PEPE’S PIRI PIRI OPENS OUTLET
venue spans more than 60,000sq ft, all ages and skill levels to come together The QSR brand expands into the Middle East
accommodating 1,100 guests, and features and create lasting memories at Topgolf with its first outlet in Dubai. The latest opening
96 climate-controlled hitting bays with Dubai. The venue will offer dynamic digital marks the the brand’s fifth international branch.
more than 300 state-of-the-art digital experiences and exceptional dining and The new branch will add to the existing 131
screens. Each bay offers comfortable seating entertainment to visitors. With our iconic restaurants serving guests in countries including
that can host up to six players at one views of the Dubai Marina skyline, Topgolf the UK, Ireland and Pakistan. The brand aims to
time. Friends and families can safely enjoy Dubai is a one-of-a-kind experience and will expand within the UAE with 50 branches.
the high-tech interactive games and some be a must-do Dubai destination.”

develop...

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