Page 34 - February 2021
P. 34

TECHNOLOGY PROFILE | ART SOFTWARE GROUP



                                  Adapting To






                                A New World


































                                or ART  Software  Group,  the  mission  has  always   the increasing pool of data that they could potentially tap
                                been  to  provide  practical  connection  through   into and draw insight from.”
                                the right tools for any given task or role. As digital   Initially  working  with  pioneers  in  the  outlet  industry,
                         F environments evolve, it has become more important   Retail Advantage grew to become the solution of choice,
                         than ever for the company to stay true to their people-centric   and is now used for analytics in at least 90 per cent of
                         approach and meet the needs of individual users.  the  UK’s  outlet  villages  and  numerous  other  retail
                           Their  PropTech  solution  Retail  Advantage  is  a  prime   environments.  Today,  they  have  deep  partnerships  that
                         example  with  its  versatile  tools  and  reporting  methods   stretch across all retail and leisure landscapes.
                         tailored  to  mixed-use  retail  and  leisure  destination   The  product  of  experience,  Retail  Advantage  drives
                         management, property groups and tenants. Retail Advantage   performance  and  informs  leasing,  marketing  and
                         helps users to reveal potential, enhance growth and develop   management strategy by bringing accurate data together
                         collaborative paths focused on performance objectives.  to provide tailored reporting and strategic analytics. Every
                           “Retail  Advantage  emerged  from  a  need  to  adapt   aspect of Retail Advantage is designed to be intuitive to
                         to  the  changes  in  retail.  Property  landlords  as  well  as   get the right information to the right person quickly. One-
                         retail  and  leisure  operators  were  finding  it  difficult  to   click  board  and  stakeholder  reports  and  cross-portfolio
                         keep pace with changes in consumer spending and as a   communications  connect  everyone  across  the  business,
                         result opportunities were being missed,” explains Gareth   from  investors  and  asset  managers  to  site  management
                         Jordan,  Director  at ART  Software  Group. “Destination   teams and store staff. “You cannot force the creation of a
                         teams needed faster understanding in order to capitalise   community, but if you want it to evolve then you need to
                         and adapt strategies, and this was proving difficult despite   lay the foundation for one to thrive. Today, that starts with
   29   30   31   32   33   34   35   36   37   38   39