Page 46 - March 2021
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PaVeletskaya Plaza
     Moscow, Russia
     architects, 5+design & sWa

































                          masterplan  is  to  challenge  conventional  urban  planning   hybrid experience by extending the public realm and the
                          models,  which  are  typically  driven  by  road  networks  or   creation  of  pockets  of  spaces  for  recreational  outdoor
                          maximising gross floor area. Instead, the scheme is dictated   sports and leisure, F&B, commercial and social activities.
                          by geography and topography of the site, with a focus on   Valley is a place where people will be able to truly live,
                          establishing connections to the existing landscape so that   work and enjoy city life all in one place. It is an exciting
                          the architecture forms a part of it.         mix of prime offices, a cultural exposition space, retail units,
                           Novotown  is  an  international  retail,  leisure  &   parking  facilities  and  residential  apartments  at  the  core
                          entertainment  mixed-use  project  comprising  of  diverse   of Amsterdam’s South Axis. Valley will be delivered at the
                          and  complementary  components  including  themed  retail,   end of summer 2021 and has been designed by MVRDV.
                          hotel,  office,  cultural  studios  and  cultural  pavilions.  The   Construction  on  the  mountainous  75,000sq  m  mixed-
                          theme park integrated experiential retail includes Lionsgate   use  complex  began  in  2017  and  will  bring  much-needed
                          Entertainment World and NatGeo Ultimate Explorer in the   greenery  to Amsterdam’s  Zuidas  business  district  thanks
      Valley              form of a mall in Phase 1 and Real Madrid World, Ducati   to  its  landscape  of  jagged  stone  terraces,  bay-windows
      amsterdam, Netherlands
      architects, MVRDV   Experience Centre and Sports Clubhouse in the form of   and balconies, with dense planting designed by landscape
                          cultural  pavilions  in  Phase  2. The  design  brief  was  for  a   architect Piet Oudolf.
                          masterplan disposition that can facilitate synergy between   Global architects and masterplanners Benoy was tasked
                          the  different  uses  and  encourage  the  development  of  a   with masterplanning the retail and commercial component
                                                                       of Økern’s urban redevelopment programme. Located at
                                                                       a  key  intersection  of  rail,  bus  and  highway  infrastructure
                                                                       projects, the development should capitalize on high levels
                                                                       of accessibility and create a new commercial hub for the
                                                                       district. Benoy’s solution skilfully combines a compact retail
                                                                       plan with a dramatic glazed entrance capturing footfall from
                                                                       the transport interchange. A new open street connects the
                                                                       retail project to the wider masterplan and externalizes the
                                                                       shopping  environment  with  food  and  beverage  terraces,
                                                                       pavilions and highly visible entrances to the office towers
                                                                       surmounting the retail podium.
                                                                        Paveletskaya Plaza is a project Located within the historic
                                                                       site  of  the  Moscow  Paveletsky  Railway  Station  and  the
                                                                       project  functions  as  part  urban  park,  part  retail  centre.
                                                                       The  new  design’s  primary  role  looks  to  re-establish  this
                                                                       lost  connection  between  the  historic  structure  and  the
                                                                       plaza.  At  the  park  level,  a  system  of  layers  accentuates
                                                                       interconnected spaces to activate the public realm near the
                                                                       street level. In its entirety, Paveletskaya Plaza satisfies a series
                                                                       of challenges by framing each as an opportunity to unify
                                                                       distinct pieces. The dynamic assemblage formed between
                                                                       the  station,  the  street-level  plaza,  the  subterranean  retail
                                                                       space, and the Garden Ring Road establishes a visual and
                                                                       spatial connection across multiple elevations to create an
                                                                       enhanced  experience  throughout.  The  scheme  is  being
                                                                       designed by Lead8 in collaboration with SWA.
                                                                        Located at the heart of Ireland’s largest sustainable urban
                                                                       development, Cherrywood Town Centre is being developed
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