Page 41 - Sep-Oct 2021

810 Bowling & Billiards Conway,
South Carolina, USA

completing a prestigious project in Qatar within the iconic fashion small start-up such as ourselves to get out on to this market that is
mall Place Vendôme in Doha, in which their bowling offer is well- a very traditional one. We believe these designs have also not only
positioned within the wider and complete entertainment area. helped us in establishing our name, but helped the industry to move
“Moving forward we would like to continue to grow and these into the 21st century,” Winterhalter remarks.
two deals with Launch and 810 Billiards and Bowling offers us this The most important investment made by the company during the
opportunity. We would like to be recognised as a company that Covid-19 crisis has been in its software development and integration
listens to what clients have to say, who predict what the upcoming of modern technology and social media into their products.
trends are going to be and a company that adapts our products to “For instance, the use of mobiles has been greatly enhanced, you
those trends,” Winterhalter says. can go to one of our new centres and have your score transferred
When discussing new clients, Alain says that the first thing they do on to your phone, you can take pictures of yourself and send them
when a new client comes on board is review the space that is being on social media. In addition, the centre can use the same kind of
dedicated to the Switch® products and the space dedicated to the technology to contact anybody that has downloaded the Switch
entertainment offering. From here, the team then go away and devise software in a five-to-ten mile radius and offer them promotions,”
a suggested layout, which doesn’t just include the bowling equipment, Winterhalter explains.
they also suggest F&B ideas as well as where additional entertainment As the interview winds down we ask Alain about the future and
offerings, games and arcade spaces could be utilised if the team feels what he feels in the biggest challenge facing the company in this
the space is available. They then sit back down with the client and go new era?
through a feasibility study and if there is interest, they suggest one or “I feel it is in how investors will look at our offer, because there
two of the design companies they work with and then let the client has been such a huge hit and now restraints are in place on opening
choose how they wish to proceed. standards for companies in the entertainment sector. For us as a
A key factor in the success the company has enjoyed has been the company, the challenge is to keep focused on what we are doing and
designs by Pininfarina, a company most notable for their designs of maintain communication with the clients we have and the potential
thousands of cars for top manufacturers such as Ferrari, Alfa Romeo ones in the pipeline, communication is key,” Winterhalter concludes.
and Maserati.
“It has been pivotal for us, it has been the difference in allowing a www.switchbowling.com

Spare Room, Buffalo, Bowling Palace
New York, US Mannheim, Germany

SEP/OCT 2021 RETail & lEiSuRE inTERnaTiOnal