Page 50 - Sep-Oct 2021

U.S. Polo Assn.

Retailers in Expansion Mode
USPA Global Licensing has announced further
expansion and the move sees U.S. Polo Assn.
partner up with Alpar Do Brasil, a Brazil-based
leader in apparel, footwear and sporting goods.
The two entities have signed an exclusive license
agreement for U.S. Polo Assn. apparel and
footwear collections that will launch in Brazil for
Fall/Winter ’22. Alpar do Brasil, founded in 1997,
develops and distributes multinational fashion and
sport products for small to major retailers and
is the largest distributor of leading brands like
Nike, Adidas, Champion, Havaianas and Lacoste
in Brazil. U.S. Polo Assn. offers apparel for men,
women and children, as well as accessories,
footwear, sporting goods, travel and home goods
in 180 countries worldwide through 1,100 U.S.
Polo Assn. retail stores, department stores,
sporting goods channels, independent retailers
and e-commerce.
Meanwhile, Swiss outdoor clothing brand Maya
Maya are embarking on a new store expansion drive
as well as implementing a franchise concept. Their
new multi-sensory smart store is set to drop in
McLaren Automotive, Glenmarie, Kuala Lumpur December whilst spring of 2022 will see the launch
of the first franchisee multisensory stores. The

Sports Direct, Oxford Street, London, UK
business model of their franchising concept is best
represented by the slogan: ‘Franchising simplified,
your returns magnified’ and they have a great set-up
already in place ready to support their franchisees to
help them perform to their best.
One of the latest moves by Giordano is to enter
into an exclusive franchise agreement with Melcom
Limited to launch Giordano in its key department
stores and other prime locations throughout
Ghana. The move sees Giordano continue its recent
expansion in the African continent – adding to its
portfolio which already includes Zambia, South
Africa, Kenya and Mauritius, alongside its presence
in over 30 other countries across Asia, the Middle
East, Australia, Canada and Russia. The business
expansion in the existing franchises is continuing
while the company is adding more franchise partners
in developing economies, Giordano have said. In
2020, 10 new Giordano stores were opened in Saudi
Arabia, Mauritius, and Kenya. “We pride ourselves
on being an international brand and in recognizing