Page 41 - December 2021 / January 2022
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ingstop is a dynamic and growing        Our small-box formula in Singapore is a great
                         brand, looking for expansion in many   solution for locations with high occupancy costs and can
                         regions. Today we operate and franchise   easily be transferred to some GCC markets, since large
            Wover 1,600 locations worldwide with               metropolitan areas can lead to expensive real estate, and
           approximately 200 of these outside of the US: UK, France,   our small-box footprints have seen tremendous success.
           Mexico, UAE, Singapore, Indonesia, with a seventh,    We would like to explore similar deals to our recent UK
           Canada to be added next year.                       and Canada growth agreements, wherein the latter we’re
            This past year has been unique for the company,    extending our global reach through an agreement with
           navigating through pandemic impacts both domestically   JPK Capital to develop 100 Wingstop locations across
           and internationally. We have set records in both sales   Canada in the next 10 years, with the first set to open
           growth and restaurant development, opening over 200   in Toronto in early 2022. We are looking for a similar
           restaurants in the last 12 months.                  size deal in the Kingdom of Saudi Arabia, since we see
            As we continue to embark on an international       the Middle East and the KSA having similar attributes
           expansion, the Middle East offers great opportunities   as Canada especially in consumer behaviours, digital
           to strengthen our presence in the region following our   engagements and off-premise dining.
           success across European markets. A social media push in   Finally one of our focus areas of growth is continental
           the UK and new marketing campaign together with an   Europe including Germany, Benelux, Spain, Italy and the
           increase in social followers through the launch of UAE’s   rest of Western Europe.
           TikTok account are all examples that could translate well   Looking forward, the brand is on the road to becoming
           in this market.                                     a Top Ten Global Restaurant Brand.






          Our Business Model



                     CHICKEN WINGS FOCUS
                     Simple menu, meal
                     centric, focus on speed
                     of service

                     PREMIUM QUALITY HALO
                     Fresh wings cooked
                     to order, fast
                     casual pricing

                     FLAVOUR EXPERTISE
                     Clear point of difference,
                     highly resonant,
                     broadly relevant


                     OFF-PREMISE DINING
                     digital ordering, larger
                     groups, high ticket average

                     SIMPLE OPERATING MODEL
                     small footprint, low
                     investment, highly scalable







            WWW.WINGSTOP.COM
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