Page 55 - December 2021 / January 2022

Meow Wolf, Santa Fe, US

Meanwhile, Keith Dunphy, Chief Revenue Officer at Omnico says that: “The pandemic has changed consumer’s expectations of attractions
and what’s clear is that UK consumers do not want things to get back to how they used to be. Visitors expect technology to be seamlessly
integrated into every stage of their visit – whether that’s ordering food ahead, contactless payment options, or online shopping – and what’s
more they’re willing to pay more for it. Now, the onus is on attractions to meet these demands by creating an experience that guests love.”

Immersive attractions & experiences around the world
When speaking about attractions and experiences that are immersive, Gravity Active Entertainment ticks every box. The UK’s biggest name
is active entertainment; their sites across the UK provide experience-led leisure in settings that department stores and retail giants once
dominated. Fun is the word at Gravity, with thrilling multi-level e-karting, best-in-class trampoline parks, daunting high ropes and futuristic
augmented reality bowling among the 30 activities now offered for franchisees. Their brand appeals to families with a broad demographic
that includes adult leisure, families with young children, teenagers and adult fitness. With a reach of millions, the brand is fast becoming a
household name and a destination synonymous with fun. One of their latest openings, Gravity Southside, is set over three floors and covers
100,000sq ft.
Electric Gamebox offers an immersive group gaming experience and gives guests the opportunity to mix up their socialising with something
a little different. Visitors are invited to step into the Gamebox and enter a fully-private, interactive digital room featuring projection mapping,
touch screens, motion tracking and surround sound to enjoy a hyper-immersive 60 minute adventure. Whether you’re being graded by aliens,
searching for rare martian minerals or saving the queen’s corgis, Electric Gamebox brings people together through shared play with a mission
to reinvent how we play video games. The company currently offers four sites in the UK and two in the US with many more in the pipeline.

AREA15, Las Vegas, US
July 2021 RETAIl & lEISuRE INTERNATIONAl