Page 19 - February 2022

Siena,
Tuscany, Italy

“For this reason – and many others – every year 10 per cent of our One of the fallouts of the pandemic is that brands across the world are
profits are reinvested in society, with high-impact environmental projects now developing enhanced digital strategies, and NAU! is no exception to
or community projects that help people who have not been as lucky as this and feel in the next few months they will be in a position to deliver
we have,” says Brogi. something special.
In order to improve the environment around them, NAU! has chosen As our time with Fabrizio draws to a close, he talks about what lies ahead
to do something concrete, every day, across four key areas. These for the brand and what challenges the future might hold.
are balancing company objectives with environmental ones so that “The main focus for us moving forward is to become more of an
both remain in harmony and they support projects that protect the international omni-channel company and we remain on the lookout for
environment, eliminating any unnecessary production processes; recycling new international partners who have successful experiences in retailing
and reusing all available materials and eliminating plastic wherever possible, and developing brands. The more we are, the more fun we have,”
beginning with their stores and finally, continuing to look for new ways to concludes Brogi.
improve their environmental impact performance.

Meridiana Mall,
Anthropologie, Dubai Mall,
Lecco, Italy
Dubai, UAE