Page 35 - March #170
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rest in the Balinese resort scene.
          They also put the crazy back into crazy golf at the Birdies Battersea site,
        tearing up the crazy golf rulebook and designing a course and environment
        that features oversized graphics, hot pink neon and a kaleidoscope graphic
        landscape next to the gigantic Battersea Power station redevelopment.
        The result is an immersive and energetic experience that is unique in its
        undulating landscape of fun chaos and immersive experiences.
          Over the years, more of their work has been in Asia and the Middle
        East, and an example of this is the recent opening of a new standard of
        smart gym called B_FIT in Jeddah, Saudi Arabia. Shed conceived the o er,
        brand and interior design for the site, delivering a turnkey solution that
        captures the spirit of movement with a design inspired by utilitarian spaces.
          Working on projects across the globe, Stringer explains that in order to
        do this, communication and respect are vital ingredients. “Communication
        allows us to understand and constantly deepen our knowledge, and respect
        for clients and our team is important because every opinion matters and   B_FIT
        the design process is a collaborative one, and one to be enjoyed.”  Jeddah, Saudi Arabia
          Shed’s leadership team of four directors have not only built up a
        successful blend of project direction and innovation for the here and now,
        but they maintain their position in the market by always looking to develop
        next generation of designers with the Shed Academy.
          “By providing mentoring and a professional development programme
        for sixth formers and graduates, we bring new thinking into our work
        whilst delivering  crucial experience and career guidance for those that
        need it. We will be partnering with universities in the future, building
        on existing lecturing and school programmes we engage with. We
        believe it’s important we take care of the future as well as the present,”
        explains Stringer.
          Their passion for the creative process and the understanding they have
        for their clients and a brief are major strengths for the company. It is an
        in-depth process which involves research into consumer behaviour as
        well as country-specific lifestyle factors which all play a crucial part in their
        final design.
          “The strong, trusted relationships we build with clients is another key
        driver to our success. Clients trust us with their brand which they have                                 B_FIT
        spent years developing, our interior architecture work is an extension of                     Jeddah, Saudi Arabia
        their brand and only by knowing our clients do we fully understand their
        brand what their vision is for a project and we look forward to our projects
        and collaborations moving forward,” concludes Stringer.                                     Lotte Department Store
                                         www.shed-design.com                           Lotte Dongtan, Hwaseong-si, South Korea























                                                                                                    Lotte Department Store
                                                                                       Lotte Dongtan, Hwaseong-si, South Korea









                                          Lotte Department Store
                             Lotte Dongtan, Hwaseong-si, South Korea
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