Page 35 - March #170
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rest in the Balinese resort scene.
They also put the crazy back into crazy golf at the Birdies Battersea site,
tearing up the crazy golf rulebook and designing a course and environment
that features oversized graphics, hot pink neon and a kaleidoscope graphic
landscape next to the gigantic Battersea Power station redevelopment.
The result is an immersive and energetic experience that is unique in its
undulating landscape of fun chaos and immersive experiences.
Over the years, more of their work has been in Asia and the Middle
East, and an example of this is the recent opening of a new standard of
smart gym called B_FIT in Jeddah, Saudi Arabia. Shed conceived the o er,
brand and interior design for the site, delivering a turnkey solution that
captures the spirit of movement with a design inspired by utilitarian spaces.
Working on projects across the globe, Stringer explains that in order to
do this, communication and respect are vital ingredients. “Communication
allows us to understand and constantly deepen our knowledge, and respect
for clients and our team is important because every opinion matters and B_FIT
the design process is a collaborative one, and one to be enjoyed.” Jeddah, Saudi Arabia
Shed’s leadership team of four directors have not only built up a
successful blend of project direction and innovation for the here and now,
but they maintain their position in the market by always looking to develop
next generation of designers with the Shed Academy.
“By providing mentoring and a professional development programme
for sixth formers and graduates, we bring new thinking into our work
whilst delivering crucial experience and career guidance for those that
need it. We will be partnering with universities in the future, building
on existing lecturing and school programmes we engage with. We
believe it’s important we take care of the future as well as the present,”
explains Stringer.
Their passion for the creative process and the understanding they have
for their clients and a brief are major strengths for the company. It is an
in-depth process which involves research into consumer behaviour as
well as country-specific lifestyle factors which all play a crucial part in their
final design.
“The strong, trusted relationships we build with clients is another key
driver to our success. Clients trust us with their brand which they have B_FIT
spent years developing, our interior architecture work is an extension of Jeddah, Saudi Arabia
their brand and only by knowing our clients do we fully understand their
brand what their vision is for a project and we look forward to our projects
and collaborations moving forward,” concludes Stringer. Lotte Department Store
www.shed-design.com Lotte Dongtan, Hwaseong-si, South Korea
Lotte Department Store
Lotte Dongtan, Hwaseong-si, South Korea
Lotte Department Store
Lotte Dongtan, Hwaseong-si, South Korea