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americas news

SWEETGREEN TO OPEN AT LEAST 35 LOCATIONS

AND PILOT DRIVE-THRU IN 2022

Sweetgreen is diving into one of the restaurant industry’s hottest
trends - drive-thru - but with an added tweak. The health-conscious,
fast-casual salad chain will pilot a new concept in Schaumburg,
Illinois, within the next year. The restaurant will feature Sweetgreen’s
signature in-store experience with the addition of its first “sweetlane,”
a drive-thru lane to increase convenience for digital customers.
To bring the in-store experience to drive-thru digital customers,
the space will also feature a round observation window for customers
in their cars to watch the fresh prep as they pick up their orders.
Pick-up orders may also be placed inside the restaurant, where dine-
in service will be available.
“We are always innovating to provide more convenience for our
customers, which is why we’re excited about our first sweetlane
concept in Schaumburg,” said Sweetgreen Co-Founder and Chief
Concept Officer Nicolas Jammet. “Digital customers are our most
habitual users and we believe this new format will provide us with
more options to connect people to real food.”

NORDSTROM IS CONTINUING TO GROW ITS OFF-PRICE STORE CONCEPT. THE DEPARTMENT STORE RETAILER IS OPENING TWO NEW NORDSTROM RACK LOCATIONS IN FALL 2022. THE
STORES WILL BE LOCATED IN PHOENIX, AND IN RIVERSIDE, CALIFORNIA. NORDSTROM RACK’S NEW STORE IN PHOENIX WILL BE LOCATED IN DESERT RIDGE MARKETPLACE, A 1.2 MILLION
SQUARE FOOT OPEN-AIR SHOPPING, DINING AND ENTERTAINMENT CENTRE FEATURING OTHER RETAILERS INCLUDING NIKE UNITE, ULTA AND BARNES & NOBLE, IN ADDITION TO
ENTERTAINMENT VENUES LIKE AMC THEATRES AND DAVE & BUSTERS, AS WELL AS OVER 35 DINING DESTINATIONS. THE 23,500SQ FT STORE IS SCHEDULED TO OPEN IN FALL 2022.

AREA15 COMING TO MACY’S EXPANDS
ORLANDO IN 2024 BACKSTAGE STORE

The award-winning immersive art and entertainment destination Macy’s is set to expand its Backstage locations across the country
plans to open second location in 2024. AREA15, the immersive art this spring. Beginning 9 April and rolling out through June 2022,
and entertainment district in Las Vegas, has announced plans to bring Macy’s will open 37 new Macy’s store-within-store Backstage
its award-winning concept to Orlando, Florida. locations nationwide, offering shoppers another way to find and
The new location is expected to open in 2024 and will be located express their personal style at significant savings on fabulous finds.
in the heart of the city’s tourist corridor, off Interstate 4. The Orlando Macy’s Backstage store-within-stores range from 11,000
site will feature a 300,000sq ft structure on 17 acres, and there will to 16,000sq ft of retail space, delivering a constantly changing
be over 150,000sq ft of leasable retail space available. assortment of on-trend finds. With best-in-class fashion for those
Since opening in Las Vegas, AREA15 has created over 1,000 new who love the thrill of the hunt, customers can find something to
jobs and launched 20 attractions and experiences. It welcomed fit their style in apparel for women, men, and children; a wide
almost two million visitors in the first year. range of toys, housewares, beauty products, designer handbags,
AREA15 Orlando will continue to fully embrace the experience activewear and gifts your furry friends will love, plus more.
economy, welcoming guests of all ages to enjoy a range of attractions, “Macy’s Backstage inspires customers to express their personal
art installations, retail offerings, restaurants and bars, and more, all style through its offerings of quality merchandise and brands at
under one roof. It will also host events, art exhibitions, nightlife great prices, which is why we look forward to bringing Macy’s
and shows. Backstage into more of our local communities,” said Michael
Hersh, Macy’s Vice President of Off-Price.
10 RETAIL & LEISURE INTERNATIONAL APRIL 2022