Page 44 - June #173

SPECIAL FEATURE - GREEN INITATIVES

Looop, H&M
Stockholm, Sweden

The Greenhouse
Chalhoub Group
Dubai, UAE

Taking Centre Stage

Sustainability is today very much at the forefront of the global agenda as retailers and retail real estate schemes are increasingly expands to a near-zero per-unit carbon footprint by 2030. These goals Standing for #MakeEarthGreenAgain, the store invites the local
re-directing their strategies and investments towards sustainable and responsible growth. Over the next few pages, we will take translate to a science-based target to reduce absolute scope 1, 2, and community to join forces in reducing plastic waste and support the
a closer look at Green Initiatives across the industry and highlight a selection of retailers and schemes that are leading the way. 3 emissions by 42 per cent by 2030—and Allbirds aims to bring others local sustainable plastic economy. The #MEGA Sustainability Concept
along to amplify this impact. Store engages the public in environmental protection in a fun way
While sustainability has always been an important factor, in the last create a positive impact on People, Partners, and the Planet in the eight Dutch cosmetics brand Rituals is another company committed to with the #MEGA Sustainability Reward Program. Shoppers can earn
few years its significance to retail has grown immeasurably as retail countries where we have a direct presence to contribute to national making a positive impact on the world and they are implementing rewards by achieving varied ‘green tasks’ – from dropping their beauty
companies and retail real estate schemes across the world incorporate and global agendas to help meet local environmental and societal needs. environmentally-friendly improvements wherever they can. They take a empties to the recycle bins in store and making a green commitment
it into their work more than ever before. This is their Chalhoub Impact. As part of their initiatives, they have holistic approach to selecting their ingredients, packaging, materials and with the Tree of Wishes to completing a three-minute personal carbon
Why is this? Well, an article by Alexis Damen entitled ‘A Retailer’s launched the Chalhoub Greenhouse where one element they focus on fabrics, taking multiple aspects into account to make actual sustainable footprint evaluation.
Guide to Sustainability: How to Make Your Store More Sustainable’ is their fashion brand incubator which highlights streetwear, sustainable choices. The company is committed to realising their goal of zero-waste The production of denim can be extremely wasteful, and the
offers a startling statistic… nearly 50 per cent of consumers globally are fashion, contemporary design and accessories across multiple start-ups. packaging by 2025, meaning all their products will be either refillable, heritage jeans brand Levi’s is doing its part to change the industry.
choosing to buy from brands with a clear commitment to sustainability. Meanwhile, finding virtuous and circular solutions to waste-related recyclable and/or made from recycled material. Their sustainability Some commitments Levi’s is working toward by 2025 include using 100
So essentially, sustainability is what the market wants, and what it problems sits within H&M Group’s goal to use only recycled or approach ensures that their customers can continue to enjoy their per cent sustainably sourced cotton, having 100 per cent renewable
needs to move forward as issues such as climate change, excess waste sustainably sourced materials by 2030. H&M’s “Looop” is an in-store favourite items at a lower price while being conscious of the planet too. energy in Levi’s owned and operated facilities, and reducing greenhouse
and unethical labour practices are much more salient than they used recycling initiative which is essentially a garment-to-garment recycling Ocean positive international sailmaker and sailing wear company gas emissions by 40 per cent across its entire supply chain. The brand
to be as consumers become more conscious of what shop they spend system which is designed to incentivise customers to recycle their North Sails is a leading light in the sector of sustainability. The company is also pioneering innovative, durable fabrics (such as cottonized
their money and in what location. old clothes. Although some sustainably sourced virgin materials must gives a voice to the ocean and they work tirelessly in the pursuit of ocean hemp) that require less waste and resources to produce. Levi’s also
Alshaya Group is an excellent example of a business that is changing be added to strengthen the yarn, the system transforms old clothing regeneration through their “Adopt a Coral” initiative. The company is has a Worker Well-Being program, through which it “partners with
the way in which they approach their business to minimise the negative into new ones, while not using any water or chemicals. The system on a sustainability journey and they challenge themselves with future- suppliers and local organizations to implement programs focused on
impacts they have on the world. In 2021 alone, they diverted 19 tonnes recaptures valuable raw materials in recycled clothing and regenerates focused vision statements that act as the North Star to them. Just financial empowerment, health and family well-being, and equality
of expired stock from landfill and over 200 tonnes of CO2e and they them back into fibres that are spun into new yarn and knitted into last year, they achieved an important step in this journey by obtaining and acceptance.”
supported nine charities in eight countries. The company by its nature new clothes. the B Corporation™ certificate. By being a B Corp™, we commit to Whilst retail companies across the globe are playing their part in the
has a huge impact on climate change and they are putting in place the With new sustainability commitments, Allbirds accelerates its respecting the highest standards in terms of social and environmental sustainability drive, retail real estate developments are doing exactly
tools and equipment they need to monitor and reduce their carbon ‘Cradle-To-Grave Approach’ that incorporates consumers and the performance, by bringing a positive impact rather than just generating the same and throughout the world new initiatives and programmes
emissions as well as water consumption throughout the business. supply chain. The footwear and apparel company that is known for its profits. To learn more about this initiative and the company, please see are being devised to make the next-generation destination more
A pioneer in the sustainability sector, Chalhoub Group operates a innovative materials and carbon neutral commitment has announced our lead interview on the company on pages 20-21. sustainable than ever before.
comprehensive framework consisting of the five pillars of Leadership, new, aggressive sustainability commitments for 2025 and 2030, including Launched last year, L’OCCITANE en Provence opened its first The Red Sea Project in Saudi Arabia is grounded in sustainability
People, Partners, Planet and Impact to foster sustainability. They strive to a 50 per cent reduction in its per-product carbon footprint in 2025 that ever #Mega Sustainability Concept Store at Pacific Place, Hong Kong. and sustainable tourism in its fullest sense. This includes protecting the
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