Page 58 - December 2022/January 2023 #177

ROMANIA DEMONSTRATES
THAT OUTLET BUSINESS IS
HIGH FASHION
S
plurging and being budget
conscious might seem like opposite
concepts, but one company has
managed throughout the years to
marry these paradoxes into a
business model that is growing and
attracting more and more brands and
customers in Romania.
The outlet business outpost –
FASHION HOUSE Group is
consolidating its operations,
announcing the expansion of its
second outlet centre - FASHION
HOUSE Outlet Centre Pallady in
Bucharest.
The second outlet centre in Bucharest
operated by FASHION HOUSE
Group, and the only centre which was
opened during COVID-19 has
announced its expansion for phase
two. The project has become in less
than one year a landmark for south-
eastern Bucharest, establishing a
unique retail mix of over 50 stores, a
playground, restaurants and cafés, a
new “it-place” in town.
The second phase will enhance the
retail mix with new anchors and will
deliver extra 5,735 sqm GLA.
proposition for our clients and out
Duetoitshighaccessibilityandstrategic “We made a business out of value
location, within a 90 minutes’ drive
radius, that goes beyond the borders of enabling brands to creatively sell
of Bucharest, due to the A2 highway, stocks in the first professional outlet
FASHIONHOUSECentrePalladyhas centres in Romania.”
3,160.000 people and 1,200.000
households in its catchment. And Brendon O'Reilly
having Bucharest in core catchment is Managing Director & Founder
quite important because with over 2 FASHION HOUSE Group
millionpopulationandthelargestGDP
that promote safety and health as most and leisure offers. It is encouraging to see customers ” declared Mr. Brendon
fashionable assets. that so many prestigious brands have O’Reilly,ManagingDirector&Founder,
“The expansion of our latest project in joined us in this new venture to deliver FASHION HOUSE Group.
Bucharest proves the growth potential of another successful retail experience in With a 45-million-euro investment,
the Romanian outlet market, which has retail arena. FASHIONHOUSEPalladyisthesecond
recordeda boost even in these unprecedented Moreover, FASHION HOUSE Group outlet opened by FASHION HOUSE
times. This is fuelled especially now when recorded an excellent performance in Group in Bucharest and has entered
consumers pay more and more attention Romania with its first O utlet Centre, the Group’s portfolio as the fourth
to value for money. We will consolidate showcasing that all year-round brand, Outlet Centre currently managed by
our retail mix with anchor brands, and we value, and partnership represent a unique the company.
will focus also on diversifying our lifestyle approach appreciated by both tenants and
The project, which covers an area of
nearly 14,000 square meters, was the
first to open in mainland Europe in
2021 and includes over 50 stores, a
playground, restaurants and over 300
parking spaces.
FASHION HOUSE Group is part of
the Liebrecht & wooD Group, a real
estate development company that has
been active for thirty years in some of
the most dynamic markets in the CEE
Region. The company builds and
in Romania, the city is one of the manages a diverse range of properties
largest capitals in Europe, having one suchasOfficeandResidentialbuildings,
of the lowest unemployment rates and Shopping and Outlet Centres as well
its inhabitants brag with the largest as strategically positioned, state-of-
net earnings in Romania. the-art warehouses. Building
construction being one of the group’s
Playing in market with a fast growth core businesses, it allows to be
of fashion segment regardless of the more flexible and develop quickly,
turbulences that have dominated the as needed. This is one of the main
global market, another jet engine reasons why the projects are being
propelling FASHION HOUSE Centre completed in record time and
Pallady as a landmark is its unique delivered precisely when the market
architecture. needs them the most.
This one-of-a-kind open air shopping
centre offers an unparalleled
experienceofastrollintheBelleEpoque
architecture of fin du siècle Bucharest. FASHIONHOUSEGroup
And this feature was a strong asset KoneserSquare8, Building P, 03-738 Warsaw
even during the pandemic, offering T: +48 22 128 4444 - info@fashionhouse.com
fresh air and outdoor meet-up spots
www.fashionhouse.com